West Ham United has agreed a new long-term extension with Umbro which will see the global sportswear company remain as the Club’s Official Technical Partner. Umbro will continue to produce all official West Ham playing kits, for both the men’s and women’s first teams and all Academy age-groups, as well as training products and leisurewear […]
Nike unveils ‘Flight Ball’ with AerowSculpt technology
Nike has introduced Nike Flight, a game-changing football, addresses issues of inconsistent aerodynamics through a revolutionary ball design. Incorporating Nike’s new AerowSculpt technology, the ball delivers a measurable benefit of 30 percent truer flight than its Nike predecessor. The Nike Flight ball concludes an eight-year investigation into improving consistency of football flight by the Nike […]
Aston Villa names Cazoo as principal partner
Aston Villa has announced a new multi-year partnership with Cazoo, the UK’s leading online car retailer and fastest-growing digital business, to become the Club’s principal partner. The Cazoo branding will feature on the playing kits and training wear of all Club sides from the men’s first team down to the youngest academy age groups, including […]
NWSL ropes in Google as a sponsor
The National Women’s Soccer League announced the addition of Google to the league’s growing list of national corporate sponsors. Google joins the NWSL’s group of sponsors at a time when the league is becoming the first team sport in the U.S. to return to competition following the COVID-related suspension of play in March of 2020. […]
Triple Olympian Mikel Thomas: “We need a more holistic approach towards improving mental health”
The Playknox spoke with Mikel Thomas, a Triple Olympian who competed at the 2008, 2012 and 2016 Olympic Games, representing Trinidad and Tobago in track and field. He was also a silver medalist at the Pan Am Games in 2015. Tell us more about yourself. Apart from being an Olympic athlete and a coach, […]
Indian basketball player & Padma Shri Awardee Prashanti Singh: “We need to have a more commercial approach for the growth of basketball in India”
The Playknox spoke with Prashanti Singh, former Indian Basketball team captain and India’s only basketball player to be awarded with the coveted Padma Shri Award. She is also the recipient of the Arjuna Award and Rani Laxmibai Bravery Award.She led the national team to the Asian Games in Guangzhou 2010 (the first time India women’s […]
Juventus unveils new website and mobile app to revamp digital strategy
Global powerhouse and reigning Serie A champions, Juventus, unveiled a new digital ecosystem – including the new official website and the new mobile app – which positions the club at the forefront of digital innovation, designed and built by the Turin-based global leader in fan-first experiences, Deltatre. The launch marks a revamp of Juventus’ digital […]
Australia and New Zealand to host the FIFA Women’s World Cup 2023
The FIFA Women’s World Cup 2023 will be staged in Australia and New Zealand, following a vote taken by the FIFA Council during its meeting held via video conference, the result of which was announced by FIFA President Gianni Infantino. The joint bid submitted by Football Federation Australia and New Zealand Football received 22 of […]
Electronic Arts and LaLiga announce 10-year partnership renewal
Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This […]
Man City and Intel Sports extend partnership
Manchester City and Intel Sports have announced a multi-year extension to their partnership. In 2019, Manchester City installed Intel True View technology in the Etihad Stadium, with dozens of 5K Ultra HD cameras offering fans a way of watching the game they had never experienced before. Over the course of the partnership so far, Intel […]