Washington Redskins may be headed for tough times as investors are pushing pressure on brands to convince the team to drop the controversial name. Three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion have asked Nike, FedEx and PepsiCo to end their association with the NFL’s Washington Redskins unless […]
Real Madrid announces the launch of its women’s team
Real Madrid C. F. will soon boast of having a women’s team. The Spanish club has sent the corresponding documentation to the Spanish Football Federation in order to make effective the merger by absorption of Club Deportivo Tacón, a women’s football club, as approved by the Extraordinary General Assembly of Committed Members held on 15 […]
Sportradar signs 10-year deal with EHF for data collection rights
The European Handball Federation (EHF), EHF Marketing GmbH (EHFM) and Sportradar, a global provider of sports content and intelligence have signed a long-term partnership to include official data collection and distribution to media organisations and betting operators. The multi-year agreements, set to run until 2030, will see Sportradar, as the ‘official data partner’ of EHF […]
Celtic FC announces partnership with fashion retailer JD
JD and Celtic Football Club have announced an new partnership that will see the sports fashion retailer team up as the club’s official retail partner. Alongside Celtic’s new official kit supplier, Adidas, the new partnership will see all official kits and training wear product available in JD stores across the globe, online and in club […]
Manchester City adds Capstone Games as regional partner
Manchester City has agreed a new regional partnership with mobile game developer, Capstone Games, who will become the Club’s Official Casual Mobile Game Partner in Asia Pacific, North America and the United Kingdom. Capstone Games develops high quality games that put the gamer in the role of the football manager. Using cutting edge gaming technology […]
Lululemon acquires exercise startup Mirror for $500 million
Lululemon has announced its plans to acquire home exercise startup Mirror for $500 million and will close the sale by the end of the second fiscal quarter of this year. The COVID-19 pandemic has severely limited workout options for many across the world, and the continued closure of gyms has prolonged the problem. Even when […]
IOC partners Intel to provide learning & development services to athletes globally
IOC partners Intel to provide support services to athletes globally
PSG signs 10-year licensing, e-commerce deal with Fanatics
Paris Saint-Germain and Fanatics, the global leader in licensed sports merchandising have announced a ten-year e-commerce, manufacturing and licensing deal in one of the most comprehensive and ambitious sports merchandising partnerships ever created. The deal is a massive expansion and extension from the previous e-commerce only arrangement between the two groups, which will now see […]
Wasserman acquires Acme World Sports to bolster its portfolio
Wasserman has acquired prominent hockey agency Acme World Sports to bolster its ice hockey portfolio. As part of the acquisition, numerous executives will join Wasserman, including: Acme founder Markus Lehto (Executive Vice President, Hockey), Simo Niiranen (Senior Vice President, Hockey), Pete Rutili (Vice President, Hockey), Brett Peterson (Vice President, Hockey), Joe Pinter (Vice President, Legal […]
Nike’s revenue declines by 38%; can quit BCCI sponsorship
Nike, one of the biggest athletic brand in the world has reported a surprise loss and disappointing sales in the fiscal fourth quarter, a sign that shuttered retail stores across the U.S. and much of the world took an even bigger toll than expected. Revenue declined 38 percent to $6.31 billion in the period, well […]