Covid-19 to cost clubs €4bn, says ECA

The European Club Association (ECA) has predicted that football clubs on the continent can expect to lose up to €4bn ($4.5bn) in revenue over the next year due to Covid-19. As per the analysis conducted by ECA on the financial footprint of the pandemic on European clubs, t ECA is predicting that €1.5bn in revenue […]

Joel Seymour-Hyde, MD Octagon UK on overcoming Covid-19 challenges, upcoming campaigns & importance of diversity

Joel Seymour-Hyde, currently Octagon’s UK head has spent more than a decade at the company. Octagon is one of the world’s largest sports marketing agencies with over 30 years in sports marketing, sponsorship and athlete & talent and boasts of clients like Liverpool FC, adidas, MasterCard, Paddy Power among others. Joel spoke with The Playknox […]

ONE Championship partners Microsoft to transform digital fan experience

ONE Championship and Microsoft have signed a strategic partnership to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences and enhance collaboration for employees. Microsoft is now ONE’s preferred cloud and data services provider, powering its digital transformation and accelerating innovation across all touchpoints. Microsoft and ONE, through this […]

Real Madrid and Legends announce a distribution agreement for multi-channel licensed products

Real Madrid and Legends have launched a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. The club’s collaboration with Legends, a premium experience company in merchandising, sales, collaboration, planning, technology and hospitality, […]

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