Following a collaboration between LaLiga and the Danish Rights Alliance, the high court of Denmark has ratified that the live sports service Rojadirecta is illegal and must be blocked by Danish ISPs. The Spanish company that administers Rojadirecta, Puerto 80 Projects SLU, appealed the district court’s ruling claiming that the site is not illegal, as […]
OGC Nice signs Belstaff as outfitting partner
French professional football club OGC Nice has signed British heritage brand Belstaff as an official partner. The clothing brand, founded in 1924, is synonymous with enduring style and function and will provide apparel to les Aiglons – the team’s nickname, meaning ‘the young eagles’ – when they are not on the field.” “Our objective of […]
Formula 1 and Spotify launch new podcast series
As Formula 1 returns to racing this week, F1 and Spotify have announced an all new podcast series partnership, bringing fans the latest news, updates, and exclusive interviews from Formula 1’s biggest names. Inspired by Formula 1’s popular YouTube series, Paddock Pass podcast is hosted by Will Buxton, F1’s premier digital presenter. In the exclusive […]
Iceland unveils national football team’s crest with a dramatic film
The Football Association of Iceland has launched its new logo with a dramatic film. In the last quarter, the national team icons have been composed of the initials of KSÍ, football and the Icelandic flag. The logo has represented both the Union’s image and the national team of Iceland. As the Union’s operations have evolved, […]
BT Sport award Sky Media their advertising sales contract
BT and Sky have agreed a new multi-year partnership whereby Sky Media, the advertising sales arm of Sky, will now sell advertisements and sponsorship across all BT Sport channels in the UK. Following a competitive tender process, BT Sport have awarded their advertising sales contract to Sky Media, who will replace Channel 4. The agreement […]
McLaren Racing continues data analytics collaboration with Deloitte
McLaren Racing have signed a continuation of its collaboration with Deloitte on and off the race track in a multi-year agreement, starting from the resumption of the 2020 Formula 1 season. Deloitte will be working with McLaren to enhance the performance of the team and its race cars. The firm will be working closely with […]
RLWC2021 & IRL signs historic broadcast partnership
Rugby League World Cup 2021 (RLWC2021) have announced a historic collaboration with International Rugby League (IRL), which will see both organisations working together on the broadcast production of matches at the tournament, in addition to the sale of broadcast rights across the world. In a first for the Rugby League World Cup, the unique partnership […]
Investors put pressure on Nike, FedEx & Pepsi to end association with Washington Redskins
Washington Redskins may be headed for tough times as investors are pushing pressure on brands to convince the team to drop the controversial name. Three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion have asked Nike, FedEx and PepsiCo to end their association with the NFL’s Washington Redskins unless […]
Real Madrid announces the launch of its women’s team
Real Madrid C. F. will soon boast of having a women’s team. The Spanish club has sent the corresponding documentation to the Spanish Football Federation in order to make effective the merger by absorption of Club Deportivo Tacón, a women’s football club, as approved by the Extraordinary General Assembly of Committed Members held on 15 […]
Sportradar signs 10-year deal with EHF for data collection rights
The European Handball Federation (EHF), EHF Marketing GmbH (EHFM) and Sportradar, a global provider of sports content and intelligence have signed a long-term partnership to include official data collection and distribution to media organisations and betting operators. The multi-year agreements, set to run until 2030, will see Sportradar, as the ‘official data partner’ of EHF […]