City Football Group (CFG) unveiled Cityzens Giving For Recovery, a 12-month recovery campaign bringing together its nine clubs, thousands of staff, players and coaches, and millions of fans, to help communities get back on their feet.
Goal Click Founder Matthew Barrett on UNHCR partnership, expansion plans & Covid-19 situation
The Playknox spoke with Matthew Barrett, founder of Goal Click about brand’s latest UNHCR partnership, expansion plans, Covid-19 situation among other things.
WTA partners SAP to launch an educational platform
The WTA (Women’s Tennis Association) and global technology partner SAP have teamed up to launch a new educational platform for WTA players called WTA University. Created with SAP Litmos solutions, this online learning management system expands on the WTA’s fundamental Player Development Program aimed to enhance the lives and careers of players by offering resources […]
Harlequins to quench thirst with Aqua British
Harlequins have signed the English spring water brand Aqua British as the Club’s Official Water Supplier, providing water to both the Men’s and Women’s squads, as well as The Twickenham Stoop. Aqua British launched in the UK earlier this year, with the environment at its heart, and is a game-changer for the bottled water market. […]
Indian footballer Shubham Sarangi talks about off-season routine, mental health & brand association
Shubham Sarangi is an Indian professional footballer who currently plays as a Right back for Odisha FC in the Indian Super League. At the age of 12, he represented India in U-14 AFC qualifying tournament held in Iran. He also trained for 4 months at the Aspire Academy in Doha. He spoke with Playknox about […]
Extreme E expands in China with China Sports partnership
Extreme E, the pioneering electric SUV off-road racing series, has confirmed a new partnership with Chinese digital media sport platform, China Sports (zhibo.tv). The channel will broadcast all the live race action as well as highlights, preview and review shows and magazine programmes. The races commence next year in five of the most remote locations […]
FIBA ventures into eSports with its first international tournament
FIBA, the International Basketball Federation, has launched its first-ever international esports competition for national teams, the FIBA Esports Open 2020. This inaugural series of exhibition e-basketball games will take place from June 19 to 21, 2020. The national teams participating include Argentina, Australia, Austria, Brazil, Cyprus, Indonesia, Italy, Latvia, Lebanon, Lithuania, New Zealand, the Philippines, […]
Rangers FC partners Dugout to expand globally
Rangers has a huge global fanbase, with more than 600 supporters’ clubs in 35 countries worldwide, who will now be able to view archive footage of legends
Dior and Vespa collaborate for a special edition of scooters
Italian scooter brand Vepa and Parisian couture house of Christian Dior have collaborated for a special edition of the Vespa scooter. Vespa said: “Out of this passionate dialogue,the 946 Christian Dior scooter comes to life, its monohull architecture and subtle graphic lines paying tribute to the heritage of the two Italian houses.” As a symbol […]
FC Bayern Munich Basketball signs marketing partnership with Sportfive
The global sports business agency Sportfi V E is now advising the successful basketball players of the FC Bayern Munich Basketball team as marketing partners. The term of the current cooperation is initially agreed for one year. As part of this cooperation, Sportfi V E focuses on the search for new partners for the German […]