ATP World Tour renews partnership with FedEx

ATP World Tour and FedEx Express have agreed a sponsorship renewal. While continuing to benefit from global promotional rights, together with an on-site presence at tournaments throughout the season, FedEx also becomes the new title sponsor of the ATP Rankings. Wouter Roels, SVP Marketing International, FedEx Express said: Since we started our journey as Official […]

Los Angeles Kings inks deal with Manscaped

The Los Angeles Kings (NHL) and the Ontario Reign (AHL) has inked a strategic partnership with Manscaped, the men’s below-the-waist grooming and hygiene. As part of the agreement, brokered by AEG Global Partnerships, Manscaped will become an official partner of both teams. Additionally, for the remainder of the current 2019-2020 season, Manscaped will receive prominent […]

Premier Lacrosse League books Ticketmaster as Official Ticketing Partner

The Premier Lacrosse League (PLL) has named Ticketmaster, the global leader in advanced ticketing technologies, will become the Presenting Sponsor and Official Ticketing Partner of the League, effective immediately. As a first-of-its-kind collaboration, PLL will leverage Ticketmaster’s latest ticketing and venue innovations in addition to its extensive marketing services to continue building momentum for the […]

NBA signs New Balance as Official Marketing Partner

The National Basketball Association (NBA) and New Balance Athletics, Inc. (New Balance) signed a new multiyear agreement that will make the global athletic brand an official marketing partner of the NBA. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance-sponsored athletes in their respective NBA uniforms […]

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