ATP World Tour and FedEx Express have agreed a sponsorship renewal. While continuing to benefit from global promotional rights, together with an on-site presence at tournaments throughout the season, FedEx also becomes the new title sponsor of the ATP Rankings. Wouter Roels, SVP Marketing International, FedEx Express said: Since we started our journey as Official […]
Facebook India unveils ‘More Together’ campaign for Holi
Facebook India has unveiled ‘More Together’ campaign, to showcase how people across the country can do more together by harnessing the power of their connections on the platform. The campaign for the Facebook App aims to share stories that celebrate and highlight the power of connections.The campaign for India has been conceptualised and executed by […]
Los Angeles Kings inks deal with Manscaped
The Los Angeles Kings (NHL) and the Ontario Reign (AHL) has inked a strategic partnership with Manscaped, the men’s below-the-waist grooming and hygiene. As part of the agreement, brokered by AEG Global Partnerships, Manscaped will become an official partner of both teams. Additionally, for the remainder of the current 2019-2020 season, Manscaped will receive prominent […]
Manchester United’s fan event in India to take place on 15th March
Manchester United will be returning to India with its hugely popular fan event, #ILOVEUNITED. The event will take place on the 15 March 2020 at the Amphitheatre DLF Cyber Hub, Basement Street Number 1 BMS Office, DLF Phase 2, Gurugram, Haryana 122002, India. Club legends Wes Brown and Louis Saha will be present at the […]
Premier Lacrosse League books Ticketmaster as Official Ticketing Partner
The Premier Lacrosse League (PLL) has named Ticketmaster, the global leader in advanced ticketing technologies, will become the Presenting Sponsor and Official Ticketing Partner of the League, effective immediately. As a first-of-its-kind collaboration, PLL will leverage Ticketmaster’s latest ticketing and venue innovations in addition to its extensive marketing services to continue building momentum for the […]
BWF books Stay22 as official travel solutions partner
Badminton World Federation (BWF), has named Stay22, the map-based travel solutions company as its official travel solutions partner for all 2020/21 events. The new partnership means Stay22 will benefit from broad brand exposure across the whole of the Asia-Pacific region. The focus will be on the BWF’s social media platforms as well as on each […]
NBA signs New Balance as Official Marketing Partner
The National Basketball Association (NBA) and New Balance Athletics, Inc. (New Balance) signed a new multiyear agreement that will make the global athletic brand an official marketing partner of the NBA. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance-sponsored athletes in their respective NBA uniforms […]
LaLiga North America partners Verizon to grow visibility in US
LaLiga North America has agreed a multi-year partnership with Verizon, exclusive to the United States. The partnership will aim to offer Verizon customers, through its loyalty program, Verizon Up, the chance to interact with the best soccer league in the world through experiential events, educational opportunities, youth and coaching programming, clinics and tournaments – all […]
Ian Watmore to succeed Colin Graves as Chair of ECB
Ian Watmore has been named as the England and Wales Cricket Board (ECB)’s next Chair to succeed Colin Graves when he leaves the post in November 2020. Mr Watmore’s appointment as Chair-Elect has been made at this time to enable him to shadow his predecessor and ensure a smooth transition into the role. Mr Watmore, […]
European Cricket Network signs Dream 11 as the ‘Official Fantasy Game’
European Cricket Network (ECN) has partnered with Indian fantasy game platform Dream 11. As part of the partnership, Dream 11 will become the ‘Official Fantasy Game’ for the European Cricket Series (ECS) and European Cricket League (ECL) tournaments. Apart from being the ‘Official Fantasy Game’, Dream11 will also be the ‘Title Sponsor’ for all the […]