Extreme E and Sony Pictures Networks India Private Limited (SPN) have agree a four-year broadcast partnership for the pioneering electric SUV off-road motorsport series, set to begin its inaugural season in 2021. The broadcast partnership with SPN will ensure millions across the Indian sub-continent can catch the action as it unfolds. The Season 1 calendar […]
Ironman names finalist cities to host World Championship Triathlon
Ironman Group has named Klagenfurt, Austria and Lahti, Finland as finalists to host the 2022 IRONMAN 70.3 World Championship triathlon, which will rotate back to Europe after last playing host to the event in 2019. The 2022 IRONMAN 70.3 World Championship will be a two-day event, a format that was first adopted in 2017 when […]
Bundesliga revenue reaches a record €4 billion
Bundesliga revenue exceeded €4 billion for the first time in the 2018-19 season. The total revenue of €4.02 billion represents a 5.4% increase on the previous season, as well as the 15th successive year of record revenue. The clubs of Bundesliga 2, whose key economic indicators are more affected by the more significant changes in […]
Manchester United puts focus on mental health with new campaign
Manchester United has unveiled a new campaign IGNORED, to raise awareness of the importance of talking about mental health. As part of the campaign, United has rolled out a film which features members of the men’s and women’s teams encouraging people to overcome the stigma around mental health with the aim to focus on how […]
Scuderia continues to keep time with Casio
Scuderia AlphaTauri has announced a multi-year extension of its longstanding partnership with Casio Computers Ltd. Casio Computer Co., Ltd Timepiece Sales Promotion Department General Manager Takashi Uema, commented: “The synergies between our respective businesses are clear. However, we’ve worked extremely closely with the team over the past 12 months to refine our approach and maximise […]
Levi’s lauds the LGBTQIA+ community for shattering stereotypes in India
Denim brand Levi’s has launched its #ProudToBeMore campaign to honour LGBTQIA+ community for breaking the stereotypes and pursuing their dreams. The campaign features the story of Onir, Sushant Digvikar, Priyanka Paul and Aravani Art Project who are changing perception of people towards the community via films, visual art, acting etc. The decriminalization of section 377 […]
Facebook unveils Facebook Pay for consistent payment experience
Facebook has introduce Facebook Pay, which aims to provide people with a secure and consistent payment experience across Facebook, Messenger, Instagram and WhatsApp. With Facebook Pay users can add their preferred payment method once then use Facebook Pay where available to make payments and purchases on our apps, instead of having to re-enter their payment […]
Tommy Hilfiger ventures into 3D Design to foster digitization
Tommy Hilfiger has ventured into 3D design technology which is being incorporated into all global apparel design teams at its headquarters in Amsterdam, the Netherlands. Its Spring 2022 apparel collections will be the first to be fully designed using Tommy Hilfiger’s innovative 3D design platform. This commitment builds upon the company’s ambitious target to digitize […]
Unilever, Nestle, P&G responsible for fueling Indonesian forest fire
Consumer brands such as Unilever, Mondelēz, Nestlé and Procter & Gamble (P&G), as well as top palm oil traders including Cargill, GAR, Musim Mas and Wilmar, are purchasing palm oil originating with producers linked to scores of fires in Indonesia this year. A research by Greenpeace International mentioned that upto 10,000 fire hotspots have been […]
Prada and Adidas collaborate to unveil limited-edition footwear
Prada and Sportswear brand Adidas have joined forces to start a new collaborative journey with the aim to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. This collaboration, based on an authentic fusion of fashion and sport, has generated an exclusive limited-edition collection of footwear for […]