Oreo urges people to stay playful and ‘Disconnect to Connect’

Oreo India is urging people to disconnect from technological devices and connect with their loved ones.

The video titled ‘Email’ , created by FCB Interface features a father so engrossed in his laptop that he dismisses his daughter’s request to play with him. The daughter then keeps an oreo cookie inside an envelope with Email written on it and drops it infront of her father’s laptop.

The campaign will be promoted via digital, outdoor and on-ground promotions.

Sudhanshu Nagpal, associate director, marketing (biscuits) at Mondelez India, said: “In order to connect with people, it’s important to give them the utmost time and attention. With our ‘Disconnect to Connect’ campaign, we are trying to encourage our consumers to strike a chord of playfulness with their loved ones by snoozing away from the automated world. Oreo’s brand purpose is to fill the world with more playful moments that bring people together to break through the monotony of adulthood’s seriousness.”

Joemon Thaliath, chief executive officer at FCB Interface, said: “Over the years, Oreo has showcased several beautiful dad-daughter relationships. This one is the most heartfelt of them all and continues to build on the brand’s core of ‘Stay Playful’.”

 

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