LaLiga North America has agreed a multi-year partnership with Verizon, exclusive to the United States.
The partnership will aim to offer Verizon customers, through its loyalty program, Verizon Up, the chance to interact with the best soccer league in the world through experiential events, educational opportunities, youth and coaching programming, clinics and tournaments – all officially launching with ElClásico on Sunday, March 1st. The partnership will also explore how Verizon’s innovative technology can enhance the fan experience.
LaLiga North America CEO Boris Gartner said: “This partnership with Verizon further validates North America as a key growth region for soccer and LaLiga, and where leading companies are recognizing the full potential of the sport and the audience it attracts. We welcome Verizon to the LaLiga family and look forward to growing soccer and super-serving our fans together.”
John Nitti, Chief Media Officer, Verizon said: “Our partnership with LaLiga gives our customers more access to the game they love with the exclusive opportunities that differentiate. We look forward to being a part of LaLiga’s U.S. expansion and cultivating future technology innovations to enhance the game and fan experience.”
This announcement marks LaLiga North America’s latest arrangement to grow the awareness and visibility of the LaLiga brand within the territory and will continue throughout 2024.