FIFA has today announced the launch of FIFA Sound, a new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love. “FIFA’s vision is to make football truly global, accessible and inclusive. The crossover between football and music underscores this wider […]
Club Bolivar joins City Football Group as first Partner Club
The largest Bolivian club, Club Bolivar, has joined the City Football Group family as its first Partner Club. Founded in 1925 and based in the world’s highest capital city, La Paz, Club Bolivar boasts 29 domestic league titles, the most of any Bolivian football club. As a CFG Partner Club, Club Bolivar will be able […]
Premiership Rugby expands vehicle partnership with Land Rover
Land Rover can today confirm the renewal of its partnership with Premiership Rugby, as its Official Vehicle Partner, on a multi-year deal. Dating back to 2002, Land Rover’s renewal with Premiership Rugby cements the automotive brand’s commitment to supporting rugby at all levels in the UK; from grassroots to the elite. Land Rover’s support of […]
Tom Elsden on how Mailman is helping sports organisations thrive in China
Mailman is a sports digital agency which helps leading sports organisations serve their audiences and build their businesses in China. The Playknox spoke with Tom Elsden, Business Director of the Mailman Group to know more about the organisation’s work. Excerpts: Tell us more about the work Mailman does. Why has APAC been such a […]
Saracens announces deals with StoneX and City Index
Saracens, one of the most renowned clubs in European rugby has announced partnerships with StoneX Financial and City Index. The men’s team has won the European Champions Cup three times in the last five years and the Premiership five times in the last ten years. The women’s team has won the last two Premier XV […]
NHL signs sponsors like Discover, Scotiabank for realigned 2020-21 divisions
The National Hockey League (NHL®), in partnership with Discover, Honda, MassMutual and Scotiabank today announced the official division names for the 2020-21 season: Scotia NHL® North Division, Honda NHL® West Division, Discover NHL® Central Division and the MassMutual NHL® East Division. As previously announced, in reaching agreement on the format for the 2020-21 season, the […]
Williams to expand technical collaboration with Mercedes from 2022
Williams have announced that they are expanding their technical collaboration with world champions Mercedes from 2022, with the team set to use gearboxes supplied by the Silver Arrows in addition to other transferable components. Williams have enjoyed a strong relationship with Mercedes since the dawn of the turbo-hybrid era in 2014, running their power units […]
Extreme E enlists NEP Group for sustainable broadcast production
Extreme E, the new electric off-road racing series, has enlisted a host of broadcast partners including NEP Group, a leading technical production partner for producers of live sports and entertainment, which will provide the technology, expertise and global network to deliver the most innovative and sustainable broadcast production. Together, NEP, Aurora Media Worldwide and Extreme […]
New York Hockey Holdings acquires Islanders from estate of Charles B. Wang
New York Hockey Holdings has bought the remaining 15% of the New York Islanders from the estate of Charles B. Wang and now holds full ownership of the club. New York Hockey Holdings has put out the following statement: “Charles B. Wang was a remarkable man who achieved much and is greatly missed. He loved […]
Satya Nadella of Microsoft, Vijay Shekhar Sharma of PayTM, Adobe CEO among founding investors of MLC
American Cricket Enterprises has announced their full founding investor group for Major League Cricket. The group of 27 investors includes two part-owners of Major League Soccer’s popular Seattle Sounders: Nadella and former Microsoft SVP Soma Somasegar; and NBA’s Dallas Mavericks minority owner and real estate investor Ross Perot Jr. The three join Shah Rukh Khan’s […]