McLaren collaborates with luxury fashion brand Rhude

McLaren Racing has announced a collaboration with luxury fashion brand, R H U D E, to produce a set of exclusive capsule collections launching throughout the 2021 Formula 1 season.

The collections will reimagine the powerful stories and iconography of McLaren’s Formula 1 history, conveying the style and energy of racing into innovative and progressive designs.

R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements showcased as ready-to-wear and tailored collections. R H U D E’s journey chronicles the evolution of a man from adolescence to maturity, a narrative reflected in each collection with both the Creative Director and brand continuing to grow its expanding global fanbase.

McLaren and R H U D E will bring the brands’ pioneering ideals and unique history together to form a collaboration that will pay homage to racing legend Bruce McLaren, as seen through the lens of modern luxury and Rhuigi’s own respect for Formula 1, resulting in a unique fusion of sport and fashion.

A selection of pieces from the first capsule collection will feature in the 2021 Paris Fashion Week in the R H U D E Fall and Winter 2021 collection, Storms Never Last. The official launch for the first R H U D E x McLaren collection is set for Summer 2021 with an exclusive fan digital preview to be announced.

Rhuigi Villaseñor, Founder & Creative Director, R H U D E said: “My team and I at R H U D E couldn’t be more excited about this collaboration with McLaren — it’s a dream project. This collection will pay homage to Bruce McLaren and the iconic history of the McLaren F1 team. Inspired by the iconic paddock fashion worn by Formula 1 legends throughout history, the R H U D E x McLaren collaboration will reimagine the sport and modern luxury into an innovative and progressive collection.”

Ben Priest, Senior Vice President, Partnership Development – Americas, McLaren Racing said: “McLaren Racing’s collaboration with R H U D E is an exciting step as we continue to engage a global fanbase. R H U D E has a finger on the pulse of culture & lifestyle in America, and we’re delighted to collaborate with Rhuigi as he draws inspiration from our iconic brand history and reimagines trackside style for this set of collections.”

 

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