Everton Football Club has added Clarity Sports to its partner portfolio as the Club’s new Official Team & Business Travel Partner and Match Break partner. Part of Clarity Travel, one of the UK’s leading travel management companies, Clarity Sports has signed a new multi-year agreement with Everton that will see Clarity facilitate the Club’s team […]
TAG Heuer signs Naomi Osaka as brand ambassador
TAG Heuer has announced the signing of Naomi Osaka as a brand ambassador. Along with being a top tennis player, the 23-year-old Osaka is also recognised as a committed social activist. She said: “I’m excited and honoured to join TAG Heuer as a brand ambassador. It’s a partnership and friendship that exemplifies our shared mindset […]
McLaren collaborates with luxury fashion brand Rhude
McLaren Racing has announced a collaboration with luxury fashion brand, R H U D E, to produce a set of exclusive capsule collections launching throughout the 2021 Formula 1 season. The collections will reimagine the powerful stories and iconography of McLaren’s Formula 1 history, conveying the style and energy of racing into innovative and progressive […]
Epic Games agrees partnership with 23 clubs globally to launch Pelé Cup
Epic Games has agreed slew of partnerships with some of the biggest clubs in world football for its latest version of Fortnite skins. The latest “kickoff set” involves 23 different club kits that players will be allowed to choose from and wear in the game, featuring teams from Europe, the United States, Brazil and more. […]
Christine Kelly, Founder of Little Kickers on tackling COVID19 challenges and global expansion
The Playknox spoke with Christine Kelly, founder and CEO of Little Kickers, a franchising pioneer, the first company in the UK to operate educational football programmes for pre-school children via a far-reaching network of franchisees, and we are now the largest global operator in this space, having established the business in 34 countries. Tell […]
Envision Virgin Racing to fight climate change with COP26 partnership
Envision Virgin Racing has partnered with the COP26 Together for Our Planet campaign to encourage global action against climate change. The team, currently the only carbon neutral team in the electric Formula E race series, are also aiming to encourage the acceleration to zero emission vehicles for all road users. The team’s two fully-electric race […]
West Ham United agrees three-year partnership with Shutterstock
Shutterstock, Inc. a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, today announced an exclusive three-year partnership with West Ham United Football Club of the English Premier League. The partnership allows Shutterstock to capture and distribute real-time photography for all of West Ham United’s Premier League, […]
FIFA taps into entertainment realm with ‘FIFA Sound’
FIFA has today announced the launch of FIFA Sound, a new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love. “FIFA’s vision is to make football truly global, accessible and inclusive. The crossover between football and music underscores this wider […]
Club Bolivar joins City Football Group as first Partner Club
The largest Bolivian club, Club Bolivar, has joined the City Football Group family as its first Partner Club. Founded in 1925 and based in the world’s highest capital city, La Paz, Club Bolivar boasts 29 domestic league titles, the most of any Bolivian football club. As a CFG Partner Club, Club Bolivar will be able […]
Premiership Rugby expands vehicle partnership with Land Rover
Land Rover can today confirm the renewal of its partnership with Premiership Rugby, as its Official Vehicle Partner, on a multi-year deal. Dating back to 2002, Land Rover’s renewal with Premiership Rugby cements the automotive brand’s commitment to supporting rugby at all levels in the UK; from grassroots to the elite. Land Rover’s support of […]