TAG Heuer signs Naomi Osaka as brand ambassador

TAG Heuer has announced the signing of Naomi Osaka as a brand ambassador.

Along with being a top tennis player, the 23-year-old Osaka is also recognised as a committed social activist.

She said: “I’m excited and honoured to join TAG Heuer as a brand ambassador. It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court.”

Frédéric Arnault, CEO of TAG Heuer said: “We are very proud to have Naomi join the TAG Heuer family. Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many. We are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut.”

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