Brands and rights holders come to terms with ‘new normal’, says European Sponsorship Association

Confidence amongst sponsorship industry professionals has increased slightly in the European Sponsorship Association’s continent-wide survey, with brands and sponsors continuing to retain a positive outlook. Wave five of the ESA Sponsorship Sentiment Tracker, conducted throughout September and early October, has found that overall confidence has risen slightly to an average of 6.2 out of 10, […]

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