Amazon Pay and Uber have joined forces to allow users in India to pay for their rides on the ride-hailing platform using Amazon Pay. India is the first market where the two American companies have formed such an alliance. The partnership will see Amazon Pay being integrated as a payment option on the Uber app, […]
Nasser Al Khori, Qatar 2022’s Generation Amazing Programmes Director on how the initiative aims to empower a million beneficiaries by 2022
Generation Amazing, a football for development initiative established in 2010 as part of Qatar’s successful bid to host the 2022 FIFA World Cup aims to reach a million beneficiaries by 2022. The pandemic may have slowed the process but the team is quite positive to achieve the target and is efficiently working with stakeholders globally. […]
ELEVEN SPORTS Poland secures exclusive rights to Liga NOS
ELEVEN SPORTS Poland has secured exclusive rights to Liga NOS, Portugal’s top-tier football division, for the next three seasons. ELEVEN’s coverage begins this weekend with the clash between Portuguese giants Sporting CP and FC Porto on Saturday. The new deal will give Polish fans the chance to follow all the excitement from Liga NOS, LIVE. […]
Real Madrid signs strategic partnership with PlayStation
Real Madrid and PlayStation have signed a strategic partnership for the Spanish market in a link-up through which the two parties aim to raise the standard and take the world of entertainment and sport to the next level. The agreement includes Real Madrid’s men’s and women’s football first teams and the basketball team, as well […]
Leeds United agrees partnership with Electronic Arts
Leeds United teams up with creator of the EA SPORTS™ FIFA game series, Electronic Arts Inc. in a new partnership After sixteen years out of the top-flight, Leeds United return to the Premier League with a new official club partner in EA SPORTS. The exciting new partnership will see the club and EA SPORTS working […]
Formula 1 agrees TV rights extension with Movistar+ in Spain until 2023
Formula 1 and Movistar+ have extended their TV rights agreement to exclusively show the full FIA Formula 1 World Championship™ until the end of 2023, in Spain and Andorra. The extended three-year agreement will see Movistar F1 continue to show unparalleled coverage of the FIA Formula One World Championship for the next three years and […]
German Football Association partners Exasol for analytics projects
Exasol, the high performance analytics database, is proud to announce that it has become an official partner of the German Football Association, Deutscher Fußball-Bund. Exasol will not only support the national teams for men and women, but it is also committed to the men’s under 21 squad and the DFB Academy. The partnership also offers […]
IBM brings its cloud computing & AI technology to esports with Overwatch League deal
IBM and the Overwatch League, global esports league with 20 city-based teams,have signed a multi-year deal to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. A sponsorship component kicks off at this year’s 2020 Overwatch League Grand Finals, which started Oct. 8 and run through Oct. 10. With the agreement – IBM’s […]
Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”
Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]
Scottish Championship names AXA Asia as presenting partner
AXA Asia has been named as the Presenting Partner of the Scottish Championship which takes place at Fairmont St Andrews next week (October 15-18). The Scottish Championship presented by AXA concludes the European Tour’s second ‘UK Swing’ of 2020, following the Dubai Duty Free Irish Open at Galgorm Castle Golf Club, in Northern Ireland, last […]