Riyadh has formally launched its candidature to host the 2030 Asian Games. Launched by HRH Prince Abdulaziz bin Turki Alfaisal Al-Saud, Chair of Riyadh 2030 and President of the Saudi Arabian Olympic Committee (SAOC), the bid promises a new model for the Asian Games in a new era for the Kingdom – ultra-modern yet steeped […]
Hisense signs global partnership with Fnatic
Hisense, the global leader in consumer electronics and home appliances has announced a multi-year partnership with esports organization Fnatic . As part of this partnership, the two companies will produce a variety of content, including product reviews, video collaborations, and social engagement, each with an eye on Hisense devices and the celebrity teams at Fnatic. […]
The NFL renews advertising partnership with Snack Media
The NFL and Snack Media have renewed their advertising partnership on the official NFL website in the UK and Ireland. Beginning in 2013 in the UK only, the relationship has evolved and grown to also include the Irish market. NFL.com offers premium content for visitors and Snack Media continues to sell advertising on the official […]
Vita Dani, co-owner of Chennaiyin FC & Ultimate Table Tennis on preparation for ISL, mental health awareness & creating a centre of excellence for TT
Vita Dani is the co-owner of the two-time champion Hero Indian Super League club Chennaiyin FC and is the Chairperson & Co-owner of Ultimate Table Tennis – 11Sports. Vita’s vision is not only to create an elite football club in India with a growing legacy, but also develop a flourishing grassroots programme for young footballers […]
Cadbury continues backing women in sport with Matildas partnership
The Westfield Matildas have announced a two-year partnership with Cadbury to become an Official Partner as part of the upcoming National Women in Sport Initiative. As part of the deal, prominent Australian athletes from four sports are set to share their stories and advocate for the continued growth and development of women’s sport. FFA CEO, […]
Audi Sport unveils OTT channel with Motorsport.tv
Audi Sport has become the latest manufacturer to launch a dedicated channel on Motorsport.tv, Motorsport Network’s digital OTT platform devoted to racing and automotive content. Fans of Audi Sport will be able to go behind-the-scenes as soon as this weekend as the German marque tackles the legendary Nürburgring 24 Hours race in which nine cars […]
Ryan Reynolds and Rob McElhenney bid for Wrexham AFC
Wrexham AFC have confirmed that Ryan Reynolds and It’s Always Sunny In Philadelphia star Rob McElhenney are in shock talks to invest in the Welsh football club. Deadpool star Reynolds and McElhenney, the creator of It’s Always Sunny, will have the chance to “put forward their vision” for the National League side after the Wrexham […]
Manchester City signs HWT Clinic as official hair clinic partner in Europe
Manchester City has signed a new multi-year partnership with HWT Clinic to become the Club’s Official Hair Clinic Partner in Europe. Through this partnership HWT Clinic will look to strengthen its brand presence across Europe with branding across the Etihad Stadium and Manchester City’s digital platforms. HWT Clinic will also be able to provide its […]
Bundesliga strikes deals with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca in Mexico
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed deals with four broadcasters in Mexico, making the Bundesliga and Bundesliga 2 widely available to fans throughout the country and highlighting the importance of the market to its broadcast strategy. The four deals, with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca, […]
IQONIQ adds LaLiga to its portfolio
LaLiga and IQONIQ have reached a global licence agreement to include LaLiga content and information on the IQONIQ platform, which is aimed at encouraging fan engagement in the world of sports and entertainment. The main beneficiaries of this licence agreement will be fans around the world, who will have the latest information from LaLiga accessible […]