In a new three-year partnership with the National Football League (NFL) and ViacomCBS Networks International (VCNI), Channel 5 will bring live Monday Night Football back to free-to-air television and air a brand new Sunday morning magazine programme. The multiplatform deal, made in partnership with Velocity, VCNI’s branded content studio, will also see new and unique […]
AC Milan ropes in Yabo Sports as official regional partner
AC Milan and Yabo Sports have signed a new, long-term partnership agreement which will see Yabo Sports become an Official Regional Partner of AC Milan across Asia from the 2020/2021 season. In recent years, Yabo Sports, a market leader within interactive gaming services in Asia, has strengthened its position, developing enhanced gaming features and reliability […]
Fulham Football Club adds BetVictor as main team partner until 2022
Fulham Football Club has signed global gaming brand BetVictor as its new Main Team Partner, until summer 2022. The two-year deal will see the BetVictor logo displayed on the front of the playing shirts worn by the Club’s First Team and Women’s Team for the duration of the partnership. As well as presence on the […]
Renault to rebrand as Alpine F1 from 2021
Renault will race on under a new name – and in new colours – from 2021 after the French manufacturer announced they will re-brand to become the Alpine F1 Team. After announcing the return of two-time world champion Fernando Alonso for 2021 in July, Renault committed to F1 until at least 2025 last month by […]
Cadbury adds Liverpool FC to its roster of Premier League clubs
Mondelēz International, owner of the chocolate brand Cadbury, has signed a global partnership making Cadbury the Official Chocolate Partner of Liverpool Football Club. In the first instance, Cadbury will support LFC Foundation’s Virtual Employability Programme (VEP). Launched during lockdown in May this year, the employability support service was created to help people across the Liverpool […]
Vitality strikes partnerships with Southampton FC, Leicester City FC and Leeds United
Health and life insurance brand Vitality has partnered with two football clubs – Southampton FC and Leeds United. With Saints, the partnership covers both the men’s and women’s game. Vitality will be working with the whole club to drive visibility of the women’s game and inspire more girls and women to try football, other sport […]
Olympian Abhinav Bindra on mental health awareness, why brands should support more shooters and Make a Mark project
Abhinav Bindra is India’s only individual Olympic Gold medalist. His gold in the 10-meter air rifle event at the 2008 Summer Olympics was also India’s first Olympic gold medal since 1980. He now serves as the CEO of Abhinav Futuristics Private Limited, an organization that works to bring science and technology into the sport and […]
Chicago Cubs partners DraftKings to engage in developing a retail sportsbook
DraftKings and The Chicago Cubs have joined forces to make DraftKings, America’s top rated mobile sportsbook app, the Official Sports Betting and Daily Fantasy Partner of the storied MLB franchise. The multi-year deal includes a plan to pursue a first-of-its-kind sportsbook at the iconic Wrigley Field, with online access available in the surrounding Wrigleyville area. […]
NFL Media strikes a carriage agreement with YouTube TV
NFL Media and YouTube TV have announced a carriage agreement to bring the two NFL-based channels to YouTube TV subscribers. NFL Network is available on YouTube TV’s base package as of Thursday. NFL RedZone is also available now, as part of YouTube TV’s new add-on package, Sports Plus, which launched Thursday. Host Scott Hanson will […]
Olympique Lyonnais women’s team names Mastercard as official shirt sponsor
Mastercard has extended commitment to the Olympique Lyonnais (OL) women’s team by becoming Official Shirt Sponsor for domestic games in the season starting September 2020. The company will also be using their Priceless platform to create memorable moments for fans in a time where typical fandom activities, like attending live games, are less likely. The […]