Singapore-based martial arts organization ONE Championship has announced its partnership with Kaskus, the largest online community and forum in Indonesia. ONE and Kaskus are set to collaborate on a wide variety of content initiatives, to further develop the Indonesian martial arts ecosystem, and bring Indonesian ONE Championship stars closer to the fans. “Indonesian sports fans […]
Crystal Palace extends agreement with Utilita Energy
Crystal Palace Football Club have extended their agreement with Utilita Energy with the Academy for the 2020/21 season. The deal will see one of Britain’s fastest growing independent energy suppliers remain as shirt sponsor of all junior and Academy kits. Utilita enter their fourth year as shirt sponsor of Crystal Palace Women, continuing their support […]
Leeds United ropes in JD as official sleeves sponsor
Leeds United have entered into a partnership agreement with leading sports fashion retailer JD. The new agreement will see JD become our official sleeve sponsor for the 2020/21 Premier League campaign. Anticipation continues to build as the Whites prepare to return to top-flight football for the first time in 16-years and this new partnership with […]
Pepsi strengthens its sports portfolio with UEFA Women’s partnership
Ahead of the UEFA Women’s Champions League final on August 30th, PepsiCo has announced its multi-year premier partnership with UEFA Women’s football, further strengthening its presence across the elite football landscape. PepsiCo’s UEFA Women’s football partnership will sit alongside its current multi-year sponsorship of the Men’s UEFA Champions League. “PepsiCo is proud to unify and […]
The FA unveils new Emirates FA Cup brand
The Football Association [The FA] has unveiled a new look for the Emirates FA Cup, the world’s oldest domestic cup competition. The new Emirates FA Cup brand is designed to celebrate the competition’s rich heritage and tradition with a fresh and premium look to be implemented across digital, print, physical and broadcast. The rebrand, which […]
Bears launch new Edgbaston app ahead of Blast campaign
Edgbaston Stadium has launched a brand new mobile app to make it even easier to follow the Bears from home on tablet and smartphones. Available to download for free on iOS and Android, the new Edgbaston app makes it even easier for fans to follow the Bears Vitality Blast fortunes through a new match day […]
Squawka co-founder & HalfSpace CEO Sanjit Atwal: “Growth across gambling-restricted markets will be one of the trends over the coming years”
Sanjit Atwal started his career in advertising at IPC Meda followed by senior positions in digital, technology and social media companies (covering start-ups, SMB’s & corporate) and eventually went on to become the co-founder and CEO of Squawka. His latest venture is Halfspace – a new category of sports & entertainment marketing agency. The Playknox […]
McLaren Racing drives away with Miroy Steel partnership
McLaren Racing has agreed a multi-year Formula 1 partnership with Miory Steel, the leading producer of electrolytic tinning and cold-rolled sheet in Belarus. The partnership aims to raise awareness of Miory Steel on a global level to support the growth of the young brand. Miory Steel’s mission to produce competitive and best in-class tinplate for […]
Paralympics GB partners Papa John’s ahead of Tokyo 2020
Papa John’s has announced that it will become a partner of ParalympicsGB, as the team prepares for the rescheduled Paralympic games next summer in Tokyo. With the partnership lasting until the end of 2021, the brand will lend its support by fundraising and joining three incredible athlete ambassadors, David Weir, Alfie Hewett and Alice Tai […]
Southampton FC taps Sportsbet.io as the club’s main partner
Southampton Football Club has signed a one-year contract with Sportsbet.io to become the new Main Club Partner and front-of-shirt sponsor for the 2020/21 season. Sportsbet.io, a sportsbook of the Coingaming Group, are a leading cryptocurrency-based sports betting platform, who pride themselves on an innovative approach to providing a unique service to their customers, both in […]