Manchester City has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal. The partnership began in 2015 and has grown to include sponsorship of both the men’s and women’s teams, elite development squad and esports players as well as extensive collaborations across […]
iQIYI Sports partners FC Barcelona to launch Barca’s official channel on platform
iQIYI Sports, a market-leading online entertainment service in China, and Super Sports Media have entered into a strategic collaboration with FC Barcelona to create the first FC Barcelona Official Channel in China during the 2020/21 season. At present iQIYI Sports has the rights to La Liga until 2021, the 2020 European Cup and other major […]
AC Milan signs Harmont & Blaine as official style partner
AC Milan and Harmont & Blaine have signed a new partnership, which will see the Italian apparel company act as Official Style Partner to the club for the next 2 seasons. Renowned for dachshund, Harmont & Blaine, will provide formalwear and club uniforms for the Senior Men’s and Women’s Teams, as well as technical staff. […]
Paytm First Games ropes in Sachin Tendulkar as brand ambassador
Paytm First Games (PFG) has roped in global sporting legend Sachin Tendulkar as the brand ambassador. The icon of a billion cricket-loving Indians, Sachin would be instrumental in creating awareness about the exciting genre of fantasy sports in the country. Other than Fantasy Cricket, he would help PFG promote and generate excitement around all sports […]
Bundesliga strikes deal with three broadcast partners to strengthen presence in APAC
Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga it has signed new multi-year deals with broadcast partners in Thailand, South Korea and Singapore. The deals, which all begin from the 2020-21 season, firmly establish the league’s broadcast footprint in Asia and provide access to millions of fans in one of the sport’s fastest […]
Leicester City FC names Parimatch as first team training wear partner
Leicester City Football Club has confirmed Parimatch as its new official First Team Training Wear Partner and Betting Partner ahead of the 2020/21 Premier League campaign. Parimatch, an international betting and technology company based in Cyprus, will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all […]
YuppTV acquires IPL rights for more than 10 territories
YuppTV, the world’s leading OTT platform for South-Asian content, has acquired the rights for Dream11 Indian Premier League 2020 for a total of 60 matches. The streaming platform will telecast the matches LIVE across more than 10 territories. Amidst the lockdown, a large number of sports fans will virtually enjoy the experience of Dream11 IPL […]
Global Ad spending to decline by 4.9% amid Google and Facebook slowdown, says research
According to the research data analyzed and published by StockApps.com, global ad spending could drop by 4.9% to $614.73 billion in 2020. Comparatively, 2019 saw an increase of 6.3% and eMarketer.com’s pre-pandemic forecast was a 7.0% growth rate for 2020. Moreover, a World Advertising Research Center (WARC) report echoed similar sentiments, predicting a higher decline […]
Juventus signs Raffles Family Office as regional partner in Asia
Juventus and Raffles Family Office (RFO) have signed an agreement that will see the Hong Kong-based multi-family office be the Club’s Regional Partner in Asia for the next three years. RFO now joins the Juventus brand across the Asian territories (including Greater China and Singapore), in which it operates on the markets, guaranteeing long-term services […]
Wimbledon signs Sipsmith as first official gin partner
Sipsmith has been chosen to Become First Official Gin Partner of The Championships Credited with pioneering the craft gin boom, Sipsmith was founded on an uncompromising pursuit of quality and craftmanship. Fairfax Hall, Sipsmith Co-Founder, says of the partnership: “It is a genuine honour to become one of Wimbledon’s exclusive partners. We have a shared […]