Discovery Sports has reached an agreement with Tennis Australia to broadcast the Australian Open live and exclusively on a pan-European basis through to 2031. The long-term agreement, commencing in 2022, includes all linear and digital rights and will extend Eurosport’s association with the first Grand Slam on the tennis calendar to more than 25 years […]
International Paralympic Committee extends global partnership with Ottobock
Worldwide Paralympic Partner Ottobock and the International Paralympic Committee (IPC) have announced the extension of their global partnership until 2032. Ottobock will be able to provide its technical repair and maintenance services to athletes at the next six Paralympic Games – from Beijing in 2022 to Brisbane in 2032. IPC President Andrew Parsons said: “Ottobock […]
ESPN launches Edge Innovation Center with Accenture, Verizon and Microsoft
ESPN has launched the ESPN Edge Innovation Center, aiming to collaborate with other leaders in technology to explore how new technologies like 5G, Augmented and Virtual Reality (AR/VR) and mobile edge computing (MEC) can enable new ways for fans to experience sports. The ESPN Edge Innovation Center will include key partnerships in the categories of technology, […]
Tottenham Hotspur Women’s team taps Herbalife Nutrition as official nutrition partner
Herbalife Nutrition has become the Official Nutrition Partner of the Tottenham Hotspur Women’s team ahead of the upcoming 2021/22 season. Herbalife Nutrition, a premier global nutrition company, will work closely with the team to provide expertise and its Herbalife24 sports nutrition products to create programmes that maximise player performance. The partnership will see Herbalife Nutrition […]
AC Milan signs partnership with Expo 2020 Dubai
AC Milan has announced a new partnership with Expo 2020 Dubai that will see the next World Expo become an Official Partner of the Rossoneri. Expo 2020 will take place from 1 October 2021 to 31 March 2022 and will be the first World Expo to ever be held in the Middle East, Africa […]
PGA TOUR agrees multi-year sponsorship deal with Tito’s Handmade Vodka
The PGA TOUR announced a new multi-year marketing sponsorship with Tito’s Handmade Vodka, the newly-minted “Official Vodka of the PGA TOUR and PGA TOUR Champions.” The five-year sponsorship will be highlighted by branded experiences at PGA TOUR tournaments featuring exciting new activations and signature cocktails crafted for fans. In addition to fresh experiences and […]
AC Milan signs Nexen Tire as new Tire partner in the Italian market
AC Milan and Nexen Tire , one of the world’s leading tire manufacturers have announced a new partnership that sees the South Korean brand become the Club’s new Tire Partner in the Italian market. The two brands share a solid system of values, from innovation as a distinctive sign to meet the needs of Rossoneri fans […]
Norwich City FC signs regional deal with Coder Agency
Norwich City Football Club has announced a new regional partnership with Coder Agency. Coder Agency is a full-service digital marketing agency based in Norwich. The team at Coder combines strategic SEO, expert content marketing and web design to create highly effective campaigns that achieve meaningful results. Coder Agency expertly offers a wide range […]
Leeds United boosts partnership portfolio with new partnership
Leeds United is pleased to announce the launch of a new club partnership with Boost Drinks that will make them the Official Energy Drinks Partner for the 2021/22 season. Boost Drinks have grown rapidly since being founded in 2001 and are now the third largest selling energy stimulation brand in the UK[1]. As well as […]
FLUÈRE to raise awareness about climate change at Extreme E Championship
FLUÈRE have revealed its signature non-alcoholic cocktail and the livery of the Andretti United Extreme E ODYSSEY 21 vehicle that will race at this weekend’s Arctic X Prix in Greenland – round three of the 2021 Extreme E Championship. FLUÈRE Ice Flow will be the non-alcoholic cocktail championed at the Arctic X Prix this weekend. […]