Juventus has signed its first sleeve partnership in the history of the club with Bitget. Bitget is an Asian cryptocurrency exchange platform and this partnership will allow Bitget great visibility thanks to the large global audience that Juventus reaches. Not only that: the agreement confirms, once again, how the Club has always had […]
CAA acquires sports agency ICM Partners
Entertainment and sports agency Creative Artists Agency (CAA) has announced the execution of a definitive agreement to acquire ICM Partners (ICM) — one of the world’s most reputable sports and entertainment agencies of the world — to generate a broader and more inclusive representation as your customers, your work, and your brands define the culture. […]
Odisha FC signs partnership with India Business Group to expand commercial relationships in the UK
Odisha Football Club has just signed a historic deal with British-based India Business Group (IBG) to cement further commercial relationships between India and the UK. The memo of understanding (MOU) means both the club and IBG will work towards better health, social and economic benefits for Odisha’s diverse communities. “This is truly exciting […]
Southampton FC signs learncrypto.com as training kit partner
Southampton Football Club has signed learncrypto.com as the club’s Official Training Kit Partner. The free crypto education platform will be the club’s training kit provider for both the first team and the B Team throughout the 2021/22 season, with Ralph Hasenhüttl’s side set to debut the new LearnCrypto-branded training kit ahead of Sunday’s Premier […]
PGA UK signs Therabody as Principal Partner
The Professional Golfers’ Association has announced that Therabody, the global wellness innovator and the creator of Theragun, has joined its official partnership programme as a Principal Partner. As a Principal Partner, Therabody will join an elite group of businesses that represent the highest level of partnership with The PGA. They are leaders in their business […]
Petrit Berisha | Why NFTs are NOT a passing fad
NFTs are not a passing fad. NFTs are the natural evolution of the way humans create culture and communicate with each other. In the 90s we had the internet. In the 2000s it was social media. Now, it’s NFTs. That’s how big this is. 30-40,000 years ago, before humans could […]
eToro adds Arsenal to its Premier League portfolio
eToro has announced partnership with Arsenal on a multi-year deal. This adds to their recently announced partnerships with Aston Villa, Crystal Palace, Leeds United, Southampton and Newcastle United. Founded in 2007, eToro is the world’s leading social investment network with over 20 million registered users worldwide. The platform offers clients access to not […]
Indian Super League enters NFT segment with Terra Virtua deal
India’s premier football league, Hero Indian Super League (Hero ISL) has signed a landmark partnership with London-based Terra Virtua Limited to launch its exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season. Launched in 2017, Terra Virtua is an entertainment-focused collectibles platform. Using blockchain technology, it provides utility by allowing collectors […]
Real Madrid renews Sanitas partnership until 2024
Real Madrid and Sanitas have renewed their collaboration agreement for the next three seasons, up until the 2023/24 campaign. The link-up will see the company, which specialises in health and well-being services, continue to offer our players medical assistance. Sanitas provides the members of the football and basketball first teams all of the […]
Jordan Brompton of myenergi on sponsoring the world’s most sustainable motorsport championship
In an exclusive interview for The Playknox, Jordan Brompton, co-founder and CMO of myenergi, discusses the company’s principal sponsorship of the XITE ENERGY RACING Extreme E team and explains how motorsport is supporting the global transition to electrification. Pioneer of the world’s first eco-smart electric vehicle (EV) charger, myenergi was founded in 2016 by […]