The International Cricket Council and Dettol have joined forces to ensure world-class protection across the tournament with the power-brand announced as the Official Hygiene Partner. The ICC Men’s T20 World Cup 2021 is hosted by the BCCI and is taking place in the UAE and Oman from 17 October. The partnership will see Dettol […]
Adidas ropes in Deepika Padukone as brand ambassador
Global sportswear brand adidas has announced its association with actor Deepika Padukone. Padukone will work closely with adidas on their common commitment towards fitness; both physical and emotional. Together, the brand hopes to create a powerful synergy of their shared values. “Being an athlete and playing sport has played a tremendous role in […]
Manchester City renews global partnership with Midea
Manchester City has announced an extension to its global partnership with leading consumer appliances producer, Midea. This renewal sees the City and Midea partnership, covering both men’s and women’s teams, enter its third term. Throughout this partnership Midea has produced engaging digital content which has been extremely popular with City fans around the […]
LaLiga adds Hero Vired as official knowledge partner in India
Hero Vired, India’s premium EdTech company for professionals and higher education aspirants has announced its appointment as the official Knowledge Partner for LaLiga In India. Headquartered in Madrid, LaLiga is Spain’s top division football league and one of the most popular professional sports leagues in the world. The two-year agreement will see Hero Vired […]
European Volleyball Confederation inks long-term technology partnership with Genius Sports
The European Volleyball Confederation (CEV) and Genius Sports Limited (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, have agreed on a long-term technology and integrity partnership. As part of the new agreement, all major men’s and women’s CEV competitions across indoor, beach and snow […]
NBA and Formula One sign a content and promotion partnership
The National Basketball Association (NBA) and Formula 1 have announced a first-of-its-kind content and promotion partnership to bring together the broad, global fanbases of the NBA and F1 in celebration of the NBA’s 75th Anniversary season and the return of F1 to the U.S. at the 2021 FORMULA 1 UNITED STATES GRAND PRIX™ on Sunday, […]
NBA makes Coinbase its cryptocurrency platform partner
Coinbase Global and the National Basketball Association (NBA) have announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball. The deal, which marks the first cryptocurrency platform partnership for each league, will consist of unique […]
Lakers sign Socios as sponsors to create opportunities for fan engagement
The Los Angeles Lakers has signed Socios.com, the leading global blockchain provider for the sports and entertainment industry as a sponsor. The Lakers fan-centered sponsorship with Socios.com will create opportunities for fans to engage in more opportunities through social-focused interactions. Starting with the 2021-22 season, Socios.com will be the presenting sponsor of the […]
JSW Sports partners Saudi Arabian Cricket Federation to develop cricket in Saudi
The Saudi Arabian Cricket Federation (SACF) have entered into an MOU with JSW Sports. The partnership will see JSW Group’s sports vertical come on board as a consultant, with the aim to grow and develop cricket in Saudi Arabia in line with Saudi Vision 2030. Through the relationship, JSW Sports will work closely […]
McLaren Racing signs Medallia as official feedback partner
McLaren Racing has announced Medallia, the global leader in customer and employee experience, as the Official Feedback Partner for the McLaren Formula 1 team for the 2021 US Grand Prix this weekend. As Official Feedback Partner, Medallia brings its expertise in capturing customer and employee insights for the team. Launching this week at the […]