Therabody, formerly known as Theragun, the global leader and innovator in tech wellness has bolstered its athlete portfolio with the inclusion of Manchester City’s Kevin De Bruyne. In 2008, Dr. Jason Wersland, Therabody’s founder and chief wellness officer, invented the world’s first hand-held percussive massage therapy device, Theragun, as an alternative to surgery or […]
Lavazza becomes official coffee partner of Arsenal Women
Lavazza, has strengthened its relationship with Arsenal by extending its partnership with men’s team while also becoming the official coffee partner of Arsenal Women. Uniting the excellence of authentic Italian coffee with the most decorated women’s team in English football, Lavazza will be the official coffee available at all Arsenal Women home games at […]
Dark Horses co-founder Simon Dent launches talent agency
Simon Dent, one of the founders of sport-focused creative agency Dark Horses, has launched a new talent agency, HERO. HERO has been developed by Dent over recent years, building an impressive portfolio of clients, and now will work closely with current and retired sports personalities on commercial matters as well as helping clients align […]
NBA partners Viacom18 for broadcast of games in India
The National Basketball Association (NBA) and Viacom18 today announced a multiyear partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming. Beginning with the NBA’s landmark 75th Anniversary Season in 2021-22, Viacom18 as part of the partnership enabled and supported by RISE Worldwide will provide comprehensive coverage […]
CVC-backed Boost LaLiga to deliver investment of €1.99 bn to participating clubs
The LaLiga Executive Committee (Comisión Delegada) have unanimously ratified their support for Boost LaLiga (LaLiga Impulso), the agreement reached with global investment fund CVC to stimulate the growth of LaLiga and its clubs. The Boost LaLiga agreement, which was unanimously approved last August, has been adapted to the participation of 39 of the 42 […]
Sokin partners Arsenal, Everton, AS Monaco to launch ‘Money Goals’
Sokin, the next generation global payments provider, has launched a new initiative to help fans score ‘Money Goals’ with brand partners Arsenal, Everton, Fulham, AS Monaco and the Miami Dolphins. The global online community “Sokin – Money Goals”, is an exclusive club that gives members access to specialist content, experiences, and rewards from its […]
UEFA renews broadcast agreement with IMG-owned Sport 24
Sport 24, IMG’s owned and operated 24/7 live sports channel for the inflight and in ship industry, has renewed its agreement with UEFA to broadcast the UEFA Champions League and UEFA Europa League for a further three years. The new deal includes the UEFA Super Cup, contested by the winners of the two main […]
Manchester United co-chairman Glazer acquires franchise in UAE T20 Cricket League
Manchester United Co-Chairman, Avram Glazer, has completed the acquisition of a franchise in the UAE T20 Cricket League. Glazer led the acquisition as Chairman of Lancer Capital, which is making its first investment into international cricket via the newly established UAE T20 League. Glazer has been the Co-Chairman of Manchester United since 2005 […]
Manchester City to create metaverse with Sony
Manchester City has announced a new global partnership with Sony Group Corporation (Sony) which aims to develop new digital fan experiences that will be at the cutting-edge of global sport. The Club will conduct a PoC (proof of concept) with Sony, which will leverage Sony’s ground-breaking technologies and City’s global fanbase to develop new […]
FIFA signs QatarEnergy as official partner for the Arab Cup Qatar 2021
QatarEnergy has teamed up with FIFA as an official Partner for the FIFA Arab Cup Qatar 2021™, which will be held in the State of Qatar from 30 November until 18 December. “The FIFA Arab Cup is a unique opportunity for QatarEnergy to grow their relationship with sport and football in their region,” said […]