Royals Sports Group (EM Sporting Holdings Ltd), holding company of Rajasthan Royals, has announced the strategic acquisition of a majority stake in Caribbean Premier League (CPL) franchise Barbados Tridents, now rebranded into Barbados Royals. The acquisition comes soon after the US private investment firm RedBird Capital Partners acquired a 15 per cent stake in the […]
Manchester United signs global partnership with Renewable Energy Group
Manchester United has reinforced its commitment to environmental sustainability through a global partnership with Renewable Energy Group, Inc., a leading producer of renewable fuels, with a shared mission to tackle climate change and create a cleaner world. Dedicated to providing high-quality and easy-to-use renewable fuels, Renewable Energy Group recycles waste and by-product fats and oils […]
Birmingham 2022 signs Kuehne+Nagel as official event logistics provider
Kuehne+Nagel, one of the world’s leading logistics companies that offers highly specialised solutions for worldwide industries, has been appointed as the Official Event Logistics Provider for the Birmingham 2022 Commonwealth Games. Following a competitive tender process, Kuehne+Nagel will be responsible for the safe and sustainable transportation, receipt and forwarding of all the Birmingham 2022 logistic […]
World Rallycross Championship launches OTT platform
The FIA World Rallycross Championship has introduced the new RX+ broadcast platform, which will take fans behind-the-scenes of the popular dual-surface discipline and right to the very heart of the action. The 2021 World RX season is approaching apace, and promises to deliver an irresistible blend of doorhandle-to-doorhandle duels, lightning-quick cars, talented drivers, intriguing plot […]
UFC signs Crypto.com as long-term partner
UFC, the world’s premier mixed martial arts organization, and Crypto.com, the world’s fastest growing crypto platform, today announced a historic long-term partnership that represents an evolutionary step in the branding of both companies and Crypto.com’s latest strategic move to connect with mainstream consumers. Crypto.com will become UFC’s first-ever global Official Fight Kit Partner, entitling Crypto.com […]
AS Roma renews partnership with Hyundai
AS Roma and Hyundai Motor have announced the extension of their partnership agreement. After joining forces ahead of the 2018-19 season as part of a multi-year deal, the club and the Korean car manufacturer have extended that accord – which will see Hyundai continue as the club’s Main Global Partner for the 2021-22 campaign. The Hyundai […]
LaLiga strikes three-season partnership with Viacom18 Media in India
LaLiga has agreed a three-season broadcast partnership on the Indian subcontinent with Viacom18 Media, India’s youngest and leading media conglomerate. Home to some of India’s more exciting and entertaining properties, Viacom18’s flagship youth brand MTV has now teamed up with LaLiga to bring the competition exclusively to the Indian sub-continent starting from the coming 2021-22 […]
Portland Trail Blazers signs multi-year jersey patch deal with StormX
The Portland Trail Blazers and StormX have signed a significant multi-year jersey patch partnership beginning in the 2021-22 season to include placement of the StormX logo on the Trail Blazers game and practice jerseys. StormX, the Exclusive Blockchain Partner of the Portland Trail Blazers, is a Crypto Cashback provider and Chrome extension aiming to make earning crypto easy […]
AC Milan renews SnaiPay partnership
AC Milan has announced the renewal of its partnership with SnaiPay, the Snaitech platform for top-up and payment services. With a solid partnership behind them, the two brands have now further extended a collaboration that saw them engaged in actions to spread the positive values of sport and sports culture. The renewal with AC Milan […]
SL Benfica renews adidas partnership till 2027
SL Benfica and adidas have announced the renewal of their contract for another six years, extending it until 2027. This is one of the most successful partnerships in the world of football with the Portuguese club and the German brand consolidating a relationship of more than three decades (1983/84 – 1989-90 seasons and 1997/98 – […]