Kevin Durant and Rich Kleiman’s Boardroom and Dapper Labs have announced a brand partnership spanning sponsorship and activations across the sports business media network. The partnership will feature multiple touchpoints to bring Dapper Labs’ NBA Top Shot platform to life in unique ways with prominence for Durant across the platform. The landmark deal also […]
SeatGeek goes public with a $1.35 billion RedBall merger
SeatGeek, the high-growth, mobile-centric technology platform that is transforming the live-event experience for fans, teams, and venues, and RedBall Acquisition Corp. (“RedBall”) (NYSE: RBAC), a publicly traded special purpose acquisition company (“SPAC”) with a focus on sports, media and data analytics have announced the signing of a definitive business combination agreement to take SeatGeek public. […]
ELEVEN Italy secures distribution deal with Amazon Prime Video
ELEVEN will be distributed on Amazon Prime Video in Italy. The partnership will see ELEVEN Italy make the best of its Serie C coverage available through the Amazon Prime Video platform. Ten Serie C games will be offered up every matchday on Amazon in addition to the Serie C play-offs and the pick of […]
Lakers name DWS as official global investment sponsor of the team
The Los Angeles Lakers and DWS have announced a multi-season global sponsorship agreement making DWS the Official Global Investment Sponsor of the team. DWS is one of the leading asset managers and is geared for further growth around the globe, with 1.1 trillion dollars of assets currently under management. The sponsorship will include […]
Sony Pictures Network India secures exclusive media rights for Bundesliga until 2023
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed to a two-year deal with Sony Pictures Networks India (SPN) for exclusive media rights to broadcast the Bundesliga in India and the Indian Subcontinent. The agreement includes India, Bangladesh, Bhutan, Nepal, Sri Lanka, the Maldives and Pakistan. The deal between Bundesliga International and […]
Former England Footballer Eni Aluko joins MediaCom Creative Systems as Board Advisor
Eni Aluko, has joined MediaCom Creative Systems in the newly created role of Board Advisor. Eni will work with the network across Europe and North America to expand its work in women’s sport and on broader brand initiatives focused on female empowerment and inclusion. Both parties will now actively seek ways to use their […]
Puma and COPA90 to document Sara Björk Gunnarsdóttir journey in a content series
PUMA and COPA90 have announced the launch of a monthly editorial content series, and documentary that will follow the journey of Sara Björk Gunnarsdóttir, a professional football player for Olympique Lyonnais and Captain of Iceland’s national team, as she has a baby and endeavors to return to football. Produced by COPA90, the monthly content […]
NFT platform Rario strikes partnership with Abu Dhabi T10 cricket tournament
Cricket-based NFT platform Rario has signed a new partnership with the Abu Dhabi T10 cricket tournament. This is Rario’s third partnership agreement of its kind, having already associated with the Hero Caribbean Premier League and the Lanka Premier League as official partners. The Abu Dhabi T10 is scheduled to be held from 19th […]
Newcastle United acquired by PCP Capital Partners & RB Sports & Media
An investment group led by the Public Investment Fund (PIF), and also comprising PCP Capital Partners and RB Sports & Media (the “Investment Group”), has completed the acquisition of 100% of Newcastle United Limited and Newcastle United Football Club Limited (“Newcastle United” or the “Club”) from St. James Holdings Limited. All requisite approvals have […]
Rajasthan Royals joins iWorkinSport Education Virtual Expo as event partner
iWorkinSport has welcomed top Indian Premier League cricket team Rajasthan Royals as an event partner for the upcoming iWorkinSport Education Virtual Expo, set to take place on October 27th and on November 3rd, 2021. Rajasthan Royals has set in motion a leading sports and sports-allied professional education platform, the Royals School of Business (RSB) (https://www.rajasthanroyals.com/rsb) […]