McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Technical Partner in a new multi-year technical partnership across Formula 1, INDYCAR and esports. McLaren will use the energy efficient and upgradeable Tezos network to create a non-fungible token (NFT) platform with fan experience at the heart. Tezos, an open […]
ICC signs investment platform Upstox as official partner
ICC has unveiled investment platform Upstox as new partner. Established as RKSV securities in 2009, Upstox has grown rapidly over the years to become one of the largest online investment platforms in India. With 4 million+ customers onboarded, this collaboration with ICC will be pivotal in taking Upstox to the next phase of growth. Engaging […]
Diageo becomes NFL’s first ever spirits sponsor
The National Football League (NFL) has welcomed Diageo, a global leader in beverage alcohol, as its first ever Official Spirits Sponsor. The multiyear sponsorship is uniquely structured with the NFL fan in mind and will include opportunities for on-site activation and engagement with adult fans, as well as broadcast, digital, and social content from NFL […]
Amrit Kumar of Zilliqa: “Our co-created NFT collection featuring James Rodríguez, Diego Costa among others with Polaris will bring footballers monetisation opportunities for their own personal brands”
NFT (Non-Fungible Token) have become the latest rage globally. NFTs are digital assets that serves as a secure record of ownership for an item or collection of items, stored on select blockchain. Zilliqa is a public blockchain platform best known for its early implementation of sharding, a scaling solution that breaks transaction validating nodes in […]
EFL signs PUMA as the official match ball
Global Sports brand PUMA has become the official match ball supplier of the English Football League. The long-term agreement with the EFL will commence from the start of the 2021/22 season and will see PUMA produce the official match ball for all EFL competitions, including the Sky Bet Championship, League One, League Two, Carabao Cup […]
RLWC2021 adds Pepsi MAX as official soft drink partner
Pepsi MAX will become the Official Soft Drink of RLWC2021, a 61-match tournament that kicks off at St James’ Park, Newcastle, on 23 October 2021 when hosts England take on Samoa in the opening Men’s game. Gatorade will further add to the world-renowned brands supporting what will be the biggest and best Rugby League World […]
Cristiano Ronaldo partners with Therabody
Therabody, the global leader in tech wellness and the creators of the Theragun, announced today professional footballer Cristiano Ronaldo as the company’s newest Therabody Athlete. The partnership also marks the release of Therabody’s largest global ad campaign to date, which will launch in the United States, United Kingdom, Europe, Canada, Australia, China, and Japan. Known around […]
NHL strikes partnership with Shavelogic
Shavelogic is now an official NHL partner in the U.S., marking the company’s first tie-in with a professional sports league, and it will be connected to the league and its events, fans and players through the NHL’s digital, marketing and social channels. NHL fans will gain access to exclusive offers to experience Shavelogic’s SL5 razor. […]
Extreme E Adds Coral Eyewear To Its Sustainable Partners List
Extreme E has joined forces with sustainable brand, Coral Eyewear, which uses recycled fishing nets to manufacture its covertable collection of sunglasses. The British brand will supply sunglasses to Extreme E’s personnel for use during their work at the upcoming Ocean X Prix in Senegal. Coral Eyewear is the brainchild of 21-year-old student, George Bailey, […]
Neymar Jr. named as brand ambassador for PokerStars.net
Brazilian football star Neymar Jr has announced he is stepping into the new role of Cultural Ambassador as he continues his partnership with the world’s largest online poker site PokerStars.net. In this latest chapter, Neymar Jr will collaborate closely with PokerStars.net on a series of creative projects inspired by the world of culture, from art […]