Liverpool FC announced a global partnership with Quorn as part of the club’s aim to foster greater food sustainability. The multi-year partnership will see Quorn become the club’s Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of its ‘Reds Go Green’ initiative. Famous for working with Greggs on its […]
Rugby Australia join forces with STH to create Wallabies Travel
Rugby Australia has appointed Sports Travel & Hospitality Group (STH) as its exclusive travel provider, which sees the creation of new brand, Wallabies Travel. The six-year agreement, which will include Rugby World Cup 2023 and the Lions Tour in 2025, will give Australian rugby fans access to once-in-a-lifetime experiences and travel packages, and aims to […]
Dentsu and the Global Esports Federation sign a strategic partnership
Dentsu has entered a strategic partnership with the Global Esports Federation to promote the global development of the growing esports business. The GEF was launched in December 2019, in Singapore, to establish the voice and authority for the worldwide esports movement. The federation brings together diverse leaders from esports, as well as more traditional sporting […]
EFL signs Just Eat as food delivery partner
The EFL and Just Eat have signed a new partnership that will see the UK’s online food delivery marketplace become the ‘Official Food Delivery Partner of iFollow’, the EFL’s live streaming platform. As the journey continues and the season restarts for some EFL Clubs, Just Eat will be helping fans enjoy the football from the […]
BT Sport introduces ‘Watch Together’ to boost fan engagement
BT Sport app has introduced Watch Together which allows viewers to watch live sport alongside their friends. Watch Together will allow customers using the award-winning BT Sport app on mobile devices to watch, see and chat with friends in a split-screen view while streaming BT Sport channels. Watch Together allows four devices to view the […]
Liverpool FC launches its official channel on LINE to capture Japanese fan base
Liverpool FC has unveiled its official channel on LINE to provide exclusive content to supporters in Japan. Fans will be able to keep up to date on all the Reds action and relive those special moments, through breaking news and daily club updates, exciting behind-the-scenes content, and exclusive player interviews. Supporters who join the channel […]
Southampton FC to unveil a new ticketing website with SecuTix
Southampton Football Club will be introducing a new ticketing website and system for the start of the 2020/21 season, in partnership with SecuTix. A cloud-based ticketing solution, SecuTix will handle both ticketing and hospitality bookings through its SecuTix 360° platform, improving the experience for supporters when purchasing from the club. Fans will receive further communication […]
Kevin De Bruyne signs a multi-year partnership with Wow Hydrate
Manchester City footballer Kevin De Bruyne has partnered with Wow Hydrate to inspire healthy hydration and its importance for optimum performance. The Belgium footballer has signed a multi-year agreement with the sugar free drinks brand ahead of the Premier League restart. Hydration plays a key part in the health and performance for all athletes and […]
Twitter rolls out voice tweets feature
Twitter has rolled out audio tweets feature where one can tweet with their voice. To start, users will need to open the Tweet composer and tap the new icon with wavelengths. They will see their profile photo with the record button at the bottom and can tap this to record their voice. Each voice Tweet […]
LaLiga ,DFL & others partner to shut down global piracy operation in Spain
The Deutsche Fußball Liga (DFL), the Spanish Football League (LaLiga), NAGRA and Nordic Content Protection announced the shutdown of an illegal IPTV streaming network based in Spain that served more than two million paying subscribers worldwide. The shutdown is the result of criminal complaints and assistance of DFL, LaLiga, NAGRA and Nordic Content Protection to […]