The European Handball Federation (EHF), EHF Marketing GmbH (EHFM) and Sportradar, a global provider of sports content and intelligence have signed a long-term partnership to include official data collection and distribution to media organisations and betting operators. The multi-year agreements, set to run until 2030, will see Sportradar, as the ‘official data partner’ of EHF […]
Celtic FC announces partnership with fashion retailer JD
JD and Celtic Football Club have announced an new partnership that will see the sports fashion retailer team up as the club’s official retail partner. Alongside Celtic’s new official kit supplier, Adidas, the new partnership will see all official kits and training wear product available in JD stores across the globe, online and in club […]
Manchester City adds Capstone Games as regional partner
Manchester City has agreed a new regional partnership with mobile game developer, Capstone Games, who will become the Club’s Official Casual Mobile Game Partner in Asia Pacific, North America and the United Kingdom. Capstone Games develops high quality games that put the gamer in the role of the football manager. Using cutting edge gaming technology […]
Lululemon acquires exercise startup Mirror for $500 million
Lululemon has announced its plans to acquire home exercise startup Mirror for $500 million and will close the sale by the end of the second fiscal quarter of this year. The COVID-19 pandemic has severely limited workout options for many across the world, and the continued closure of gyms has prolonged the problem. Even when […]
IOC partners Intel to provide learning & development services to athletes globally
IOC partners Intel to provide support services to athletes globally
PSG signs 10-year licensing, e-commerce deal with Fanatics
Paris Saint-Germain and Fanatics, the global leader in licensed sports merchandising have announced a ten-year e-commerce, manufacturing and licensing deal in one of the most comprehensive and ambitious sports merchandising partnerships ever created. The deal is a massive expansion and extension from the previous e-commerce only arrangement between the two groups, which will now see […]
Nike’s revenue declines by 38%; can quit BCCI sponsorship
Nike, one of the biggest athletic brand in the world has reported a surprise loss and disappointing sales in the fiscal fourth quarter, a sign that shuttered retail stores across the U.S. and much of the world took an even bigger toll than expected. Revenue declined 38 percent to $6.31 billion in the period, well […]
West Ham United extends association with Umbro
West Ham United has agreed a new long-term extension with Umbro which will see the global sportswear company remain as the Club’s Official Technical Partner. Umbro will continue to produce all official West Ham playing kits, for both the men’s and women’s first teams and all Academy age-groups, as well as training products and leisurewear […]
Nike unveils ‘Flight Ball’ with AerowSculpt technology
Nike has introduced Nike Flight, a game-changing football, addresses issues of inconsistent aerodynamics through a revolutionary ball design. Incorporating Nike’s new AerowSculpt technology, the ball delivers a measurable benefit of 30 percent truer flight than its Nike predecessor. The Nike Flight ball concludes an eight-year investigation into improving consistency of football flight by the Nike […]
Aston Villa names Cazoo as principal partner
Aston Villa has announced a new multi-year partnership with Cazoo, the UK’s leading online car retailer and fastest-growing digital business, to become the Club’s principal partner. The Cazoo branding will feature on the playing kits and training wear of all Club sides from the men’s first team down to the youngest academy age groups, including […]