The PGA TOUR and DraftKings have signed an expansion of their multi-year content and marketing relationship that now designates DraftKings as the first “Official Betting Operator of the PGA TOUR.” In July 2019, DraftKings became the TOUR’s first “Official Daily Fantasy Game of the PGA TOUR” as part of a multi-year, exclusive arrangement. Norb Gambuzza, […]
Extreme E strikes broadcast and streaming partnership with Discovery
Electric off-road motor racing series Extreme E and Discovery have agreed an expansive broadcast and streaming partnership. The three-year agreement will see Extreme E screened in over 50 European markets on Eurosport, Discovery’s leading multi-sport brand, and in North America via MotorTrend, the network for automotive superfans and the only subscription streaming service dedicated entirely […]
Gulf partners with McLaren to cover Formula 1 and luxury supercars
McLaren and Gulf Oil International Ltd have signed a multi-year strategic partnership which will see Gulf partner with world-famous race team McLaren Racing and luxury supercar company McLaren Automotive. The partnership reunites two renowned brands that have a long-standing and successful history together and symbolises a united ambition to use both brands’ innovation and class-leading […]
FC Barcelona renews Canon Medical partnership until 2025
FC Barcelona and Canon Medical have renewed their partnership agreement, through which the Japanese medical device company will continue to be one of the club’s Global Partners for the next five seasons, through to 30 June 2025. As part of the agreement, Canon Medical has also renewed its collaboration with Barça Innovation Hub (BIHUB), the […]
AC Milan to fly with Emirates until 2023
AC Milan is delighted to announce the renewal of its sponsorship agreement with world-class airline Emirates until the end of the 2022/23 season. The Emirates logo will remain on the front of shirts for the senior men’s team, youth teams and for the Rossoneri Academy, which has been the case for the previous 10 years. […]
British & Irish Lions names Vodafone as lead partner for the South African 2021 tour
British & Irish Lions has announced Vodafone as the lead partner for the 2021 Tour of South Africa. As Lead Partner, Vodafone’s logo will be displayed on the front of the Lions’ shirt, making Vodafone an integral part of the ‘Sea of Red’ that will sweep every ground and city it travels to. The sponsorship […]
MLB unveils Oculus VR Live Baseball Streams from MLB.tv
Major League Baseball (MLB) has unveiled a new streaming service app for baseball fans through the Oculus Quest-supported virtual reality (VR) platform. As part of the partnership, Oculus owners will be able to use their device to tune in and watch games as they unfold on MLB.tv. MLB.tv, a subscription service, will allow Oculus users […]
NBA signs Michelob as official beer partner
National Basketball Association (NBA) has signed a multiyear partnership that makes Michelob ULTRA the official beer partner of the NBA. The brand is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with “Michelob ULTRA Courtside,” a digital experience that allows fans to appear virtually inside the […]
TikTok signs global multi-year licensing deal with Believe
TikTok and Believe have signed a new global multi-year licensing deal. The deal also covers the company’s DIY digital distribution service TuneCore. The new partnership will provide in-depth analysis of market trends and will allow Believe’s artists and labels to benefit from more marketing coverage and optimise revenue opportunities. “We’re excited to be partnering with […]
Flipkart acquires Walmart India and launches Flipkart Wholesale
Indian e-commerce player Flipkart Group has acquired 100 percent stake in Walmart India, which operates the Best Price cash-and-carry business, and launched a new digital marketplace, Flipkart Wholesale. The move will allow Flipkart to leverage the strong wholesale capabilities of the company and enable growth for kiranas and MSMEs. It will also strengthen the grocery […]