The National Hockey League has signed a multi-year partnership with food and beverage company Nestlé Canada, which names KitKat the official chocolate of the league in Canada. As part of the deal, Nestlé Canada will be given the ability to create content and activate at marquee NHL events, including the Winter Classic, All-Star Weekend, Stanley […]
Lewis Wiltshire appointed as Mailman EMEA CEO
Lewis Wiltshire, former Twitter head of sport and BBC Sport editor, has been appointed as the new CEO of Mailman EMEA and Seven League, Europe’s leading digital sports agency & consultancy and part of the global Mailman Group. Richard Ayers, founder and current CEO of Seven League, will remain with the organisation as Chairman. Mailman, […]
Real Madrid most valuable club brand with $1.64bn, says research
Spanish giants Real Madrid is the most valuable football club brand with €1.42 billion ($1.64 billion) in the world, according to an independent valuation consultancy firm’s report. Real Madrid’s value dropped 14% in 2020 versus the last year due to the novel coronavirus pandemic, said Brand Finance’s report, which includes most valuable and strongest brands. […]
World Bowling partners YBVR to deliver Next Generation Virtual Reality and XR User Interface
World Bowling and YBVR, the Silicon Valley immersive technology company, have signed a three-year partnership that will allow millions of fans to experience bowling like never before. YBVR, who has showcased its VR live streaming technology in top sports events like The Australian Open, will work with bowling’s international governing body to deliver the next […]
BT Sport partners Insight TV to focus on women’s football
BT Sport, the UK and Ireland sports broadcaster, has partnered with Insight TV, the millennial-focused broadcaster, content creator and format seller, to co-produce Ultimate Goal, a six-part reality competition format. Premiering on BT Sport in the UK and on Insight TV worldwide in late 2020, and currently in pre-production by Zig Zag Productions (The Next […]
Italian National Team signs Danone as official partner until 2022
Danone SpA has signed an agreement to become an Official Partner of the Italian National Team for the three-year period between 2020 and 2022. The agreement comes after years of collaboration between Danone and the FIGC in the Danone Nations Cup (www.u12femminile.it), an international tournament for Under-12s which is reserved solely for the women’s team […]
Hampshire Cricket & The Ageas Bowl signs partnership with Seat Unique
Hampshire Cricket and the Ageas Bowl have signed a new partnership with premium online marketplace, Seat Unique. The partnership will see the club work closely with Seat Unique, with all future online hospitality package purchases to be made through their trusted online platform. Seat Unique will also feature on the front of this year’s new […]
AFC Bournemouth appoints SecuTix as ticketing technology partner
AFC Bournemouth have signed a cloud-based ticketing solution SecuTix that will see the introduction of a new ticketing system for the start of the 2020-21 football season. The appointment is part of the Club’s ongoing commitment to be the most inclusive club in the football league. In terms of their ticketing, this translates into making […]
PGA Tour signs DraftKings as its first official betting operator
The PGA TOUR and DraftKings have signed an expansion of their multi-year content and marketing relationship that now designates DraftKings as the first “Official Betting Operator of the PGA TOUR.” In July 2019, DraftKings became the TOUR’s first “Official Daily Fantasy Game of the PGA TOUR” as part of a multi-year, exclusive arrangement. Norb Gambuzza, […]
Extreme E strikes broadcast and streaming partnership with Discovery
Electric off-road motor racing series Extreme E and Discovery have agreed an expansive broadcast and streaming partnership. The three-year agreement will see Extreme E screened in over 50 European markets on Eurosport, Discovery’s leading multi-sport brand, and in North America via MotorTrend, the network for automotive superfans and the only subscription streaming service dedicated entirely […]