Prada and Sportswear brand Adidas have joined forces to start a new collaborative journey with the aim to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. This collaboration, based on an authentic fusion of fashion and sport, has generated an exclusive limited-edition collection of footwear for […]
WTA partners with luxury lifestyle brand MCM
The WTA (Women’s Tennis Association) has launched a partnership with MCM (Modern Creation München), a luxury lifestyle brand, to produce a series of custom content videos. The six-part video series follows WTA stars Victoria Azarenka, Belinda Bencic, Genie Bouchard, Katie Boulter, Wang Qiang and Donna Vekic as they reflect on their global style inspirations. The […]
Wasps renews partnership with Matrix Fitness
Wasps Rugby and Matrix Fitness UK have renewed their partnership, which was first signed in 2016 announcing Matrix as the official gym equipment supplier, for a further four years. Through the partnership, Matrix have supplied an extensive range of advanced fitness equipment to the Club’s elite gym facility, including cardiovascular equipment with live data functions, […]
Paytm to dabble into content with Rs.750 crore investment
India digital payments brand Paytm is set to invest Rs.750 crore to double its monthly active user base on mobile to 250 million by March 2020. Backed by global internet giants Alibaba and SoftBank, Paytm will further roll out content, news, short videos, and live television on its app by September this year. Deepak Abbot, […]
Ronaldo named as brand ambassador by Shopee
Shopee has name Cristiano Ronaldo as its regional brand ambassador. As part of the agreement, Ronaldo will work with Shopee on a wide range of initiatives in order to engage and inspire people in Southeast Asia and Taiwan. Ronald will star in Shopee’s 9.9 TV commercial which is going to be premiered on 16 August […]
Versace, Gucci, Givenchy and Coach extend apologies to Chinese people
Global luxury brands Versace, Gucci, Givenchy and Coach have extended their apologies to Chinese people after they posted T-shirt that listed Hong Kong and Macau as independent countries from China. The T-shirts face severe backlash from China’s Sina Weibo social media network. China’s Versace ambassador, Yang Mi further ended her contract with the company citing: “China’s […]
Millie Bobby Brown to front Pandora campaign this year
Pandora to soon launch partnership with Millie Bobby Brown for new collection. Launching later this year, the first official global campaign for a new Pandora jewelery collection that celebrates self-expression will be faced by Millie Bobby Brown, an actor and activist committed to effecting positive change among her generation. The two-time Emmy nominee and UNICEF’s […]
Gen.G matches with Bumble for an all-women eSports team
Bumble, the women-first social networking app has partnered with Gen.G, the global esports organization connecting the best gamers in the U.S and Asia to orm Gen.G’s first ever all-women esports team, Gen.G Empowered by Bumble (Team Bumble). This partnership brings together two organizations to create and promote a healthy environment in which all esports athletes […]
FC Barcelona forges a strategic alliance with Sony Music
FC Barcelona have signed a collaboration agreement with Sony Music. Through their collaboration, both entities will work together for the next two seasons to promote the creation of entertainment experiences that combine two activities about which Barça fans and people of all ages are especially passionate: music and sport. The collaboration agreement encompasses the world […]
Flipkart to combat Amazon with the launch of a free video streaming service
Indian e-commerce player Flipkart will soon launch a free video streaming service to draw new users from small towns and cities in India to combat Amazon’s Prime Video service. The video content offering will be focused on three primary aspects: it’s free, curated and personalized. It will be a huge boost for Flipkart as India’s […]