Whisper, India’s feminine care brand has unveiled a campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty. The film brings to […]
FC Bayern Munich agrees partnership with Google
FC Bayern Munich has partnered with Google with the aim of expanding territories in the future. As part of the partnership, Google are launching a voting campaign around the club’s 120th anniversary where FC Bayern fans will be able to vote for their most emotional moment in the club’s history using Google Voting. This will […]
Liverpool FC to reduce food waste with Iugis partnership
Liverpool FC has partnered with food waste solution company Iugis with the aim to further reduce its food waste and deliver on its sustainability goals. The club will use Iugis’ innovative food waste solution, recycling food waste by breaking it down into water. As part of its Reds Go Green initiative to become more environmentally […]
Birmingham 2022 appoints Gi Group as Official Recruiter for CWG
Birmingham 2022 has appointed Gi Group as Official Recruiter for the Commonwealth Games, to help find 1,000 people over the next two and a half years, to join the team planning and delivering the biggest sports and cultural event ever to be held in the West Midlands. The company, which already has a team based […]
Just Eat partners Notpla for eco-friendly takeaway boxes
Just Eat and Notpla have partnered to create eco-friendly seaweed-lined takeaway box. The box is fully recyclable and can decompose in four weeks in a home compost. It is estimated that 500 million plastic takeaway boxes are used across the UK takeaway industry each year, and even if these plastic boxes get reused multiple times, […]
Watford FC to fly with American Airlines
Watford Football Club has named American Airlines as its Official Airline Partner for the 2019/20 season. The partnership will aim for the Hornets to engage with a significant number of American Airlines customers worldwide, with the football club’s own content and highlights being placed on the flight entertainment systems and in the on-flight magazine. Furthermore, […]
Olympique de Marseille names Hotels.com as accommodation partner
Hotels.com and Olympique de Marseille signed an Official Partnership which will see Hotels.com become the “Official Accommodation Partner of Olympique de Marseille” for the next three years. As part of the agreement, Hotels.com will have their logo emblazoned on both the home, away and third kit shorts of all senior teams competing in Ligue 1 […]
NBA unveils Dribble-a-thon in India
The National Basketball Association (NBA) has launched the league’s first Dribble-a-thon in India, a basketball challenge event featuring participants ages six and above dribbling a basketball across a one kilometer course. The event will tip off Saturday, February 29 at Sports Complex, Sector 7, Chandigarh, and will travel to multiple cities across India over the […]
Man United partners Cadbury to address the issue of loneliness among older people
Cadbury and Manchester United teamed up to promote Cadbury’s ‘Donate your words’ campaign, which highlights the issues of loneliness amongst Britain’s older generation. As part of the partnership, Eleven ‘Guests of Honour’ were invited to stand on the Old Trafford pitch and shake hands with the Manchester United first team ahead of their match against […]
Arsenal saves half a million single-use cups from landfill
Arsenal claims to have saved half a million single-use plastic cups from going to landfill this weekend, as part of the club’s on-going aim to reduce its environmental impact. In partnership with local company Camden Town Brewery, Arsenal became the first Premier League club to introduce a reusable cup scheme last season, which now saves […]