Lay’s unveiled its 2020 football campaign as part of its ongoing partnership with the UEFA Champions League, which runs until 2021. The 60 second spot sees six-time Ballon d’Or winner Lionel Messi, world champion Paul Pogba and UEFA Women’s Player of the Year 2017 Lieke Martens get extraordinarily distracted by the mouth-watering sound of a […]
NBA unveils #NBAEkGameChallenge to grow fanbase in India
National Basketball Association (NBA) has unveiled #NBAEkGameChallenge with the objective to grow the league’s fan base in India. The TVC opens in the living room of a fan watching a game and just after a slam dunk by LeBron James, the fan then throws open the #EkGameChallenge to everyone who has never watched an NBA […]
WTA partners Lilly Pulitzer for youth empowerment initiative
Lilly Pulitzer, the Palm Beach-inspired fashion brand has partnered with the WTA (Women’s Tennis Association), for a youth empowerment initiative, aimed to inspire confidence and optimism in future generations as part of Lilly’s new “Be the Sunshine” campaign. Lilly Pulitzer will also serve as the WTA’s exclusive fashion uniform provider throughout the 2020 season. Beginning […]
DAZN to expand globally with a boxing-focused platform
DAZN, the global sports streaming service, will increase its presence in 2020, expanding to more than 200 countries and territories. The first global event on DAZN will be Mexican superstar Canelo Alvarez’s soon-to-be-announced fight during Cinco de Mayo Weekend, which will take place on Saturday, May 2. This first phase of DAZN’s global expansion will […]
Eddie Howe proves to be the Premier League’s best investor, says study
Eddie Howe has the best managerial record in the Premier League when it comes to improving a squad’s value. Since taking over Bournemouth, the price of Howe’s squad has increased 3,261%, more than any other manager from the last decade. According to The European Football Index, a new study from BetVictor, Howe’s squad was worth […]
Elon Musk & Twitter employees back Jack Dorsey amidst CEO battle
Tesla founder Elon Musk joined Twitter employees in supporting the hashtag #WeBackJack trending on Twitter. The trend comes after reports of activist investor Elliott Management who had taken a $1-billion stake in Twitter, was seeking to replace four directors, as well as Dorsey. Twitter has come under intense criticism in recent years over the platform’s […]
UCI partners Discovery to promote UCI Track Cycling World League
Union Cycliste Internationale (UCI) and Discovery have unveiled a new UCI Track Cycling World League which is set to debut in the 2021-2022 season. Under the agreement, signed at the 2020 UCI Track Cycling World Championships presented by Tissot in Berlin, Germany, the management, TV production and distribution of the new UCI series will be […]
ATP World Tour renews partnership with FedEx
ATP World Tour and FedEx Express have agreed a sponsorship renewal. While continuing to benefit from global promotional rights, together with an on-site presence at tournaments throughout the season, FedEx also becomes the new title sponsor of the ATP Rankings. Wouter Roels, SVP Marketing International, FedEx Express said: Since we started our journey as Official […]
Facebook India unveils ‘More Together’ campaign for Holi
Facebook India has unveiled ‘More Together’ campaign, to showcase how people across the country can do more together by harnessing the power of their connections on the platform. The campaign for the Facebook App aims to share stories that celebrate and highlight the power of connections.The campaign for India has been conceptualised and executed by […]
Los Angeles Kings inks deal with Manscaped
The Los Angeles Kings (NHL) and the Ontario Reign (AHL) has inked a strategic partnership with Manscaped, the men’s below-the-waist grooming and hygiene. As part of the agreement, brokered by AEG Global Partnerships, Manscaped will become an official partner of both teams. Additionally, for the remainder of the current 2019-2020 season, Manscaped will receive prominent […]