Google has announced a new $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of COVID-19 global pandemic. In a blog post, Google CEO Sundar Pichai wrote: “Our commitment includes: $250 million in ad grants to help the World Health Organization (WHO) and more […]
Football gaming sees a 119% rise since leagues were postponed
With people advised to stay indoors due to the coronavirus outbreak, thousands of sports fans were left with nothing to do which has led to football fans looking elsewhere to watch live sport, resulting in huge spikes in sports games. Fans of the EPL last week revealed how the National League experienced a surge in […]
Liverpool FC launches a connect initiative to reduce social isolation
Liverpool FC has launched its new LFC Connect initiative to help people stay connected. In a bid to reduce social isolation among older and vulnerable neighbours in the north Liverpool and Kirkby communities, the club’s Red Neighbours, LFC Foundation and Fan Experience teams have been busy contacting people to chat on the phone and have […]
Man City & United come together to donate £100,000 to local food banks
Manchester United and Manchester City have donated a combined £100,000 to help food banks in Greater Manchester meet increased demand from vulnerable people as a result of the coronavirus (COVID-19) pandemic. Following a new cooperation between the MCFC and MUFC Fans’ Foodbanks to launch a fundraising appeal in response to the impact of the coronavirus, each […]
NBA unveils ‘NBA Together’ campaign to combat Coronavirus
After suspending its 2019-20 NBA season, NBA is leveraging its reach to raise awareness about the Coronavirus pandemic. The league is using its vast digital footprint and the powerful voices of teams, players, coaches, doctors and others across the NBA family to launch “NBA Together” – a global community and social engagement campaign that aims […]
Amazon to create 100,000 roles as demand surges due to COVID-19
Amazon will ramp up hiring, opening 100,000 new roles to support people relying on Amazon’s service in this stressful time. The company will invest over $350 million globally to increase pay by $2/hour in the U.S., £2/hr in the UK, and approximately €2/hr in many EU countries for employees and partners who are in fulfillment […]
European Volleyball Confederation partners with IMG Arena
IMG ARENA, a leading sports betting service and content hub, has secured a long-term, worldwide live betting streaming and betting data rights partnership with the European Volleyball Confederation (Confédération Européenne de Volleyball, CEV). The deal covers volleyball, beach volleyball and snow volleyball – the new form of the sport launched by CEV and the International […]
Ananya Panday urges women to do what they love on repeat in Gillette’s latest
Gillette Venus, the female hair removal brand, in its campaign #WhatsYourRepeat is featuring authentic stories of women trailblazers who do what they love, chase their dreams and keep at it, on repeat. The campaign stems from the core insight that women of today love their everyday hustle, and perfect it day after day, with Venus […]
Team GB names British Red Cross as charity partner for Tokyo 2020
Team GB has named British Red Cross as official charity partner ahead of Tokyo 2020 The launch of the partnership coincides with the anniversary of the 2011 Japan earthquake, which the Red Cross mobilised in response to. The 9.0 magnitude earthquake shook the north-east coast of the country, resulting in a tsunami that left more […]
VFL Wolfsburg signs Usana as multivitamin partner
The Bundesliga’s VfL Wolfsburg has named US manufacturer Usana, the Cellular Nutrition Company as its new official multivitamin partner and supplier. This partnership includes visibility in the Wolves Volkswagen Arena, along with creative activations, hospitality packages, and joint initiatives in the United States. Usana will also become the Official Partner of the VfL Wolfsburg Academy […]