Liverpool has overtaken Manchester United in UK Sponsorship according to DataPOWA. As of end of February 2020, Liverpool have moved ahead of Manchester United in the POWA index UK rankings, marking the first time United have been knocked off top spot since June 2018, when the POWA index measurements commenced. However, the Red Devils remain […]
Indian cricketer Yuzvendra Chahal talks about brands, social media & Man Utd
The 29 year-old Yuzvendra Chahal who hails from Haryana, India has made his place quite solid in the Indian Cricket Team. He is one of the most popular athlete on social media as well. We spoke with him about brands , social media and his favourite football team. How do you select the brands […]
LAFC drives away with Ford as automobile partner
LAFC has signed a multi-year partnership with Ford Motor Company, making Ford the “Official Domestic Automobile Partner of LAFC” beginning with the 2020 season. Ford will have a presence at multiple matches at Banc of California Stadium, hosting eight pre-match activations, an entitlement night on August 7 vs. the New England Revolution, and a landmark […]
AS Monaco names Iqoniq as official digital fan engagement platform
AS Monaco has joined forces with Iqoniq, a new social media and fan engagement platform specialized in the fields of sports and entertainment. The partnership, which will run for four seasons until June 2023, Iqoniq becomes the official digital fan engagement platform of AS Monaco. The partnership also provides for the presence of the Iqoniq […]
Team GB to transact with Starling Bank for Tokyo 2020
Digital bank Starling has been confirmed as the official banking partner of Team GB for the Tokyo 2020 Olympic Games. As part of their involvement, Starling Bank will also be offering each athlete a Starling retail account with £100 deposited to help them achieve their next financial goal. Team GB is entirely independently funded and […]
MotoGP partners Facebook to stream content on Facebook Watch
MotoGP joins forces with Facebook for original and exclusive MotoGP content on Facebook Watch, available worldwide. MotoG videos will be between three and seven minutes in length, giving fans of the sport another way to enjoy some incredible – and exclusive – content. The first videos from this new wealth of content will be available […]
Liverpool FC partners SeatGeek to improve ticketing performance
LFC has partnered with mobile-focused ticketing platform, SeatGeek, to improve the performance of its ticketing website and make for a smoother fan experience during peak sale times. During the club’s future members’ sales, the new platform will offer supporters a more efficient and simplified buying experience when applying for the matches they’d like to attend. […]
Mercedes-Benz EQ names NEOM as principal partner
NEOM Company (NEOM) and Mercedes-Benz Formula E Limited have signed a long-term agreement whereby NEOM will be a Mercedes EG team partner for Formula E. The alliance begins with a multi-season relationship with the Mercedes-Benz EQ team for Formula E with NEOM as the new lead partner. It offers opportunities for knowledge transfer and education […]
FIA says it doubted Ferrari but didn’t take further action due to complexity
The FIA in a statement said that it has conducted detailed technical analysis on the Scuderia Ferrari Power Unit as it is entitled to do for any competitor in the FIA Formula One World Championship. Full statement: The extensive and thorough investigations undertaken during the 2019 season raised suspicions that the Scuderia Ferrari PU could […]
Alianza de Futbol names Verizon as 5G mobility partner
Alianza de Futbol signed a multi-year deal making Verizon the official wireless telecommunications, 5G mobility partner and title sponsor of the Copa Alianza tournament. Copa Alianza has been part of Alianza de Futbol since 2004 as a tournament for Hispanic adults in the U.S. Since then, Alianza has grown to include a youth tournament, 5v5 […]