Liverpool FC has agreed an official partnership with gaming company 1XBET.
1XBET will become the official global betting partner of LFC and will use this partnership to increase brand awareness within key global markets through stadium branding at Anfield and branding on Liverpool’s digital platforms.
Billy Hogan, LFC’s managing director and chief commercial officer, said: “We are delighted to welcome 1XBET to Liverpool FC as our newest partner. I know that their games and special offers will appeal to our fans around the world and we look forward to seeing these as we go into the new 2019-20 season.”
Alex Sommers, 1XBET spokesman, said: “Liverpool FC is one of the world’s most iconic football clubs with a wealth of history and a huge global fanbase. We’re incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience.
“We’re very proud of the relationship we have with Liverpool Football Club and we’re keen to work closely with fans around the world to bring them exciting entertainment opportunities and unique offers in the upcoming season.”