Volleyball World Beach Pro Tour 2023 will take place in brand new locations around the globe with a number of new stops added to the calendar and ready to showcase the very best of beach volleyball to fans worldwide The new stops join a strong line-up of host cities ready to bring world-class beach […]
International Canoe Federation inks three deals in China
The International Canoe Federation has signed three significant partnership agreements which will cement its presence in China and across Asia. The two-year partnerships cover sponsorship, licencing and broadcasting in one of canoeing’s fastest growing markets. The Nantong Tieren Sports Goods company has entered into a two-year sponsorship agreement consisting of a sponsorship payment […]
ATP signs Waterdrop as official hydration partner
ATP has announced a new multi-year partnership with Waterdrop, a fast-growing Austrian hydration brand. Waterdrop becomes the Official Hydration Partner and Gold Partner of the ATP Tour from 2023. With a mission to encourage people to Drink More Water, Waterdrop is committed to helping customers live healthier, longer and more sustainable lives. Products, including […]
Formula 1 appoints Qatar Airways as global partner until 2027
Qatar Airways is now the Global Partner and Official Airline of Formula 1, the pinnacle of motorsport and the world’s most technologically-advanced racing series. Qatar Airways and F1 will be partners through the 2027 season, bringing thrills and exciting speeds to fans globally. His Excellency, Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, […]
F1 collaborates with DAZN to broadcast in Japan until 2025
Formula 1 has announced a new multi-year partnership with DAZN to broadcast Formula 1 in Japan through to 2025. The agreement, which begins ahead of the 2023 season, will give DAZN rights to broadcast all 23 race weekends including practice and qualifying sessions, F1 Sprint events and Grand Prix, plus highlights to their customers in […]
Adidas to close kit sponsorship deal with BCCI
German clothing brand Adidas is all set to become the uniform partner of the Indian cricket team. The deal which is expected to run until 2028 will be formally announced next month. According to sources, Adidas is set to pay a higher amount than Nike. Nike paid INR 370 crore to hold the Indian […]
Volleyball World expands multi-year agreement with SN1 Consulting
Volleyball World has expanded multi-year agreement with SN1 Consulting, under which the Munich-based consultancy will exclusively advise and assist both indoor and beach volleyball media rights sales across select European markets, including Germany. As a big focus of the expanded partnership, SN1 Consulting and Volleyball World will be working closely together to develop a […]
ATP Media partners WSC Sports to enhance digital ecosystem
ATP Media, the global broadcast production and distribution arm of the ATP Tour, has partnered with WSC Sports, the global leader in AI-powered video content, to support its scalable content creation and digital strategy. The collaboration will enhance ATP Media’s digital ecosystem and enable it to offer a range of new content solutions to […]
Le Mans signs Topps as official licensed partner
Topps, a part of Fanatics Collectibles, the physical and digital trading cards and collectibles company within the Fanatics, Inc., will become the new 24H Le Mans official licensed partner as of January 2023, in a deal brokered by Le Mans’ exclusive licensing agency IMG. As a part of the partnership, Topps will provide exclusive […]
Chelsea FC signs FansMall as official trading card partner in China
Chelsea Football Club has announced a new multi-year agreement with FansMall which will see China’s largest sports trading card platform become the club’s Official Trading Card & Sports Collectibles Partner in the Greater China market. As part of this partnership, FansMall will create a collection of Chelsea-themed trading cards for Greater China and provide […]