INEOS has become the Official Hygiene Partner to OGC Nice to help Le Gym to protect its team during training and competition so that they can perform at the highest level as they begin the new season. INEOS has long been producing the purest and most effective sanitising agent: pharmaceutical grade alcohol. As the world […]
Leicester Tigers signs Yodel as official delivery partner
Leicester Tigers and UK independent parcel carrier Yodel have signed a new partnership which will see Yodel become the official delivery partner of the Leicester Tigers online store. The parcel carrier will start to deliver club merchandise to fans from August 17, as Tigers reports it has received its most ever kit pre-orders. As part […]
Indian Olympic Association signs INOX as official sponsor for Tokyo Olympics
The Indian Olympic Association (IOA) has signed cinema multiplex giant INOX as Team India’s official sponsors at the Tokyo Olympics 2021. Apart from sponsoring the Indian contingent at the Tokyo Olympics next year, the INOX Group will further launch a campaign to promote the spirit of ‘Ek India Team India’ (One India, Team India) through […]
Extreme E signs Lewis Hamilton-backed Neat Burger as Official Plant-based partner
Extreme E, the new electric off-road motor racing championship has named Neat Burger as the Official Plant-based Partner to the purpose driven sporting series. Neat Burger is the world’s first plant-based sustainable burger chain and is backed by six-time FIA Formula One World Champion, Lewis Hamilton, in collaboration with hospitality organisation, The Cream Group, and […]
Electric Scooter Championship strikes technology partnership with Williams Advanced Engineering
The Electric Scooter Championship (eSC) has announced that Williams Advanced Engineering (WAE) will develop and supply the series’ first eSkootr model. The deal will see the British technology and engineering services business – which originated from the renowned F1 constructor Williams – exclusively developing and supplying the eSkootr chassis, battery system and powertrain for the […]
NASCAR and BetMGM announce multi-year sports betting partnership
NASCAR and BetMGM, a market-leading sports betting and iGaming platform have signed a multi-year sports betting partnership. As an Authorized Gaming Operator of NASCAR, BetMGM will collaborate with NASCAR to create and promote engaging sports betting experiences, including introducing in-race betting options, for racing fans across the United States. “Partnering with a best-in-class operator like […]
FC Zenit signs Iqoniq as official fan engagement partner until 2023
FC Zenit Saint Petersburg has signed a multi-year partnership with new fan engagement platform, IQONIQ. IQONIQ will be the Official and Exclusive Fan Engagement Platform of FC Zenit through 2023. The partnership signifies the Club’s commitment to utilizing new digital trends to enhance its relationship with its fans. The IQONIQ logo will also be featured […]
Mastercard unveils #PricelessWave campaign with the aim to elevate fan experience
Mastercard has leveraged the ongoing ‘heat wave’ in the UK to launch a #PricelessWave campaign which aims to create a new and unforgettable experience, that connects football fans and players, to support their teams whilst watching the games from home. For the first time, the quarters, semis and Final of the UEFA Champions league will […]
Scottish Rugby strikes travel partnership with Clarity Sports
Clarity Sports and their supporter travel provider, Sportsbreaks.com, have announced a partnership with Scottish Rugby, becoming the official Team, Business and Supporter Travel Partner. The partnerships will see Clarity Sports provide team and business travel, while Sportbreaks.com will handle supporter away travel and match break packages – which include tickets and accommodation – for all BT Murrayfield matches up to the end of the 2023 Guinness Six Nations. Sportsbreaks.com is the new name in […]
Coca-Cola inks deal with Lille and PSV to strengthen presence in northern France
Global beverage company Coca-Cola will become the official supplier drink of French Ligue 1 outfit Lille OSC and Dutch Eredivisie club PSV Eindhoven. As part of the partnership, Coca-Cola will become the exclusive supplier of drinks and colas at the club’s Pierre Mauroy Stadium for three years from 2020-21 to 2022-23. Coca-Cola said it aims […]