Leeds United teams up with creator of the EA SPORTS™ FIFA game series, Electronic Arts Inc. in a new partnership After sixteen years out of the top-flight, Leeds United return to the Premier League with a new official club partner in EA SPORTS. The exciting new partnership will see the club and EA SPORTS working […]
German Football Association partners Exasol for analytics projects
Exasol, the high performance analytics database, is proud to announce that it has become an official partner of the German Football Association, Deutscher Fußball-Bund. Exasol will not only support the national teams for men and women, but it is also committed to the men’s under 21 squad and the DFB Academy. The partnership also offers […]
Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”
Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]
Scottish Championship names AXA Asia as presenting partner
AXA Asia has been named as the Presenting Partner of the Scottish Championship which takes place at Fairmont St Andrews next week (October 15-18). The Scottish Championship presented by AXA concludes the European Tour’s second ‘UK Swing’ of 2020, following the Dubai Duty Free Irish Open at Galgorm Castle Golf Club, in Northern Ireland, last […]
Sheffield United signs First Touch Games as global partner
Sheffield United have announced First Touch Games (FTG) as a global partner on an initial three year deal. FTG are an award-winning independent studio established in 2011, developing mobile sports games across digital download platforms. With over 850 million downloads of their games to date, and multiple number one spots throughout various app store charts, […]
World Rugby names Societe Generale as top tier partner for the Rugby World Cup 2023
World Rugby and Societe Generale have renewed their long-standing worldwide partnership of Rugby World Cup for the 2023 event in France. The first top tier Worldwide Partner to be confirmed for France 2023, Societe Generale will embark on a three-year journey towards the most sustainable and impactful Rugby World Cup ever. The renewal between Rugby […]
Manchester City signs HWT Clinic as official hair clinic partner in Europe
Manchester City has signed a new multi-year partnership with HWT Clinic to become the Club’s Official Hair Clinic Partner in Europe. Through this partnership HWT Clinic will look to strengthen its brand presence across Europe with branding across the Etihad Stadium and Manchester City’s digital platforms. HWT Clinic will also be able to provide its […]
Bundesliga strikes deals with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca in Mexico
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed deals with four broadcasters in Mexico, making the Bundesliga and Bundesliga 2 widely available to fans throughout the country and highlighting the importance of the market to its broadcast strategy. The four deals, with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca, […]
IQONIQ adds LaLiga to its portfolio
LaLiga and IQONIQ have reached a global licence agreement to include LaLiga content and information on the IQONIQ platform, which is aimed at encouraging fan engagement in the world of sports and entertainment. The main beneficiaries of this licence agreement will be fans around the world, who will have the latest information from LaLiga accessible […]
Changhong named as strategic partner of the China National Badminton Team
Changhong, a home appliance manufacturers in China, signed an agreement with China National Badminton Team to become the official sponsor of the national team and winner of 41 Olympics gold medals. Under the agreement, the appliance maker and the badminton team will jointly promote the development of China’s sports industry through a “technology + sports” […]