The European Tour group and DP World today jointly announced a ground-breaking evolution to their long-term partnership, with DP World becoming the new title sponsor of the group’s main tour from the start of the 2022 season. The agreement heralds a new era in the history of the European Tour group, which, along with […]
Odisha FC unveils Global Football Alliance to drive change on & off the pitch
Odisha Football Club has introduced the Global Football Alliance, the concept will enable the Club to lead the way in enhancing their activities on and off the pitch. Under the umbrella of GFA, Odisha FC will seek to partner with football clubs worldwide that share its ethos, passion, and aspirations to drive change on […]
Jamshedpur FC signs Tata 1mg as official health partner
Jamshedpur Football Club has signed Tata 1mg as the club’s Official Health Partner for the upcoming Indian Super League (ISL) season. Tata 1mg, enables easy and affordable access to a wide range of products and services like medicines, health & wellness products, diagnostics services & teleconsultation to customers. Tata 1mg will have its […]
AC Milan signs Gatorade as official sports drink partner
AC Milan and Gatorade, a PepsiCo brand have announced a new partnership, which sees the world’s number one Sports Drink become the Official Sports Drink for the Men’s and Women’s first teams of the Club. Through this partnership, Gatorade will support AC Milan’s on-field performances both in Serie A and in the UEFA Champions […]
FIFA signs UPL as regional supporter in South America
FIFA has announced UPL Ltd, a world leader in sustainable agriculture, as a Regional Supporter in the South American market for the FIFA World Cup Qatar 2022™. UPL is a global provider of sustainable agriculture products and solutions and is one of the top five agriculture solutions companies worldwide. Its mission is to “reimagine […]
ICC joins forces with Dettol for Men’s T20 World Cup
The International Cricket Council and Dettol have joined forces to ensure world-class protection across the tournament with the power-brand announced as the Official Hygiene Partner. The ICC Men’s T20 World Cup 2021 is hosted by the BCCI and is taking place in the UAE and Oman from 17 October. The partnership will see Dettol […]
Manchester City renews global partnership with Midea
Manchester City has announced an extension to its global partnership with leading consumer appliances producer, Midea. This renewal sees the City and Midea partnership, covering both men’s and women’s teams, enter its third term. Throughout this partnership Midea has produced engaging digital content which has been extremely popular with City fans around the […]
McLaren Racing signs Medallia as official feedback partner
McLaren Racing has announced Medallia, the global leader in customer and employee experience, as the Official Feedback Partner for the McLaren Formula 1 team for the 2021 US Grand Prix this weekend. As Official Feedback Partner, Medallia brings its expertise in capturing customer and employee insights for the team. Launching this week at the […]
NBA signs Google Pixel as official fan phone partner
Google and the National Basketball Association (NBA) have announced a multiyear marketing and technology partnership that will see Google Pixel become the Official Fan Phone of the NBA, NBA G League and NBA 2K League. As part of the deal, Google Pixel will become the first-ever presenting partner of the NBA Playoffs with integration […]
FIH extends partnership with Polytan until 2024
The International Hockey Federation (FIH) and Polytan, a member of Sport Group has announced an extension to their long-standing worldwide hockey partnership through to 2024. In response to the partnership’s recent success delivering climate positive turfs for Tokyo 2020 (made from 60% sugar cane), the extension is designed to ensure hockey becomes a leader […]