Harlequins has announced its partnership with the fast-growing specialist sports recovery brand MyoMaster. Created by and for professional athletes, Harlequins hooker Joe Gray is a co-founder of the company. The partnership also extends to the women’s teams at Harlequins with MyoMaster supporting their mission to become one of the best teams in Europe. This […]
Jessica Smith of Angel City FC on how the club’s focus on equity, essentials & education is attracting more brands
Los Angeles’ most talked about club, Angel City FC will debut this year at the National Women’s Soccer League. Backed by Hollywood superstars Natalie Portman, Jennifer Garner and Eva Longoria, it has already signed up some big names. The Playknox spoke with Jessica Smith, Head of Revenue for the club to know about the commercial […]
London Revolution gets law firm Sidley Austin as title sponsor
Threshold Sports, one of the UK’s fastest growing sports events agencies, has announced a new title sponsor for its London Revolution event in international law firm Sidley Austin LLP. London Revolution comprises a two-day cycling weekend in October which takes participants on a 360 degree loop of London, as well as trail running and […]
Formula E and DHL expand partnership
DHL and Formula E have renewed their partnership and joint commitment to promoting e-mobility, smart cities and low-carbon lifestyles. As part of the agreement, DHL remains Official Founding and Logistics Partner to the ABB FIA Formula E World Championship and will continue to transport over 415 tons of the all-electric motorsport World Championship’s freight […]
Inter Milan signs AOA Sports as official regional partner
AOA Sports, a new power in the sports and entertainment industry in Asia, is Inter’s new Official Regional Partner in Asia. Through this three-year partnership, Inter and AOA Sports will promote each other’s image in Asia, and continue to make breakthroughs in their respective fields. Meanwhile, AOA Sports will focus on technological upgrades […]
Lucknow IPL team names My11Circle as official title sponsor
Fantasy sports platform My11Circle has signed a deal to become official title sponsor for RP-Sanjiv Goenka Group-owned Lucknow franchise of Indian Premier League (IPL). As part of the three-year deal, the logo of My11Circle, which is owned by Games24x7, will feature on the Lucknow team jersey. RPSG Group’s ₹7,090 crore bid had emerged as […]
Manchester City to grow sustainably and responsibly with Masdar partnership
Premier League Champions Manchester City have announced a new global partnership with Masdar, which will see the renewable energy and sustainable development company become an Official Partner of the Club. Masdar, a global leader in renewable energy, clean technologies and sustainable development, is focused on the development of renewable energy projects across the Middle […]
Angel City FC signs Crypto.com as official cryptocurrency and NFT partner
Crypto.com, the world’s fastest-growing cryptocurrency platform, announced alignment with Angel City Football Club (ACFC) as a founding partner and the team’s official cryptocurrency and NFT partner. Deepening their relationship with Los Angeles and LA sports fans, the partnership is the first direct sponsorship of a professional women’s sports team by a major cryptocurrency platform. […]
FIFA signs Visa as the first global women’s football partner
FIFA has announced Visa as the first Global FIFA Women’s Football Partner to come on board under the newly launched commercial partnership structure, which comes into effect in 2023. The new opportunities afforded under the revamped structure highlight the commitment of both parties to making football truly global and supporting the growth and development […]
Hyundai becomes permanent sleeve partner of Nashville Soccer Club
Nashville Soccer Club have reached a long-term partnership deal with Hyundai moving into the 2022 campaign. With the agreement, Hyundai joins an exclusive group of Nashville SC founding partners and will serve as Nashville SC’s official automotive partner. “Hyundai has played such an important role in Nashville SC’s success since our MLS launch […]