Real Betis Balompié and Volvo have signed a collaboration agreement until June 2024. With their two car dealerships in Seville, Volvo becomes one of the Green and White Club’s main sponsors. The logo of the prestigious Swedish brand and their successful SUV models -Volvo XC40, XC60 y XC90- will be present in the […]
Warwickshire CCC extends partnership with Selco Builders Warehouse
A long-standing partnership between Selco Builders Warehouse and reigning LV= Insurance County Champions Warwickshire County Cricket Club has been extended. Selco, one of the UK’s leading builders merchants, will sponsor the Family Stand at Edgbaston Stadium for its extensive programme of international and domestic cricket in the 2022 season. The deal ensures Selco’s […]
Formula 1 inks official partnership with Lenovo
Formula 1 has announced that Lenovo is an official partner for the upcoming 2022 season. 1 as it continues to bring the highest level of racing and entertainment to its worldwide fan base. As global leaders in their respective fields, Formula 1 and Lenovo want to push the boundaries of what’s possible by combining […]
WTA signs Hologic as global title sponsor in a landmark deal
The WTA and Hologic have announced a landmark partnership introducing Hologic as the global title sponsor of the WTA Tour. The multi-year alliance, the largest global sponsorship in WTA history and Hologic’s first worldwide sponsorship, aims to achieve significant progress through a shared vision of greater wellness and equality for women. The groundbreaking partnership allows […]
Premier League renews partnership with Avery Dennison until 2025
The Premier League and Avery Dennison have announced an extension to their partnership until the end of the 2024/25 season. The global sportswear branding and labelling manufacturer will continue to supply all Premier League names, numbers and sleeve badges to the 20 participating clubs for both on-pitch and retail. The current agreement, which […]
Scuderia AlphaTauri renews partnership with Randstad Italia
Scuderia AlphaTauri and Randstad Italia have renewed their partnership for the next three seasons, with the world leader in Human Resources acting as the Italian Formula 1 team’s Official HR Partner until the end of the 2024 season. The Randstad logo will appear on the drivers’ race suits, on the team members’ clothing and […]
AC Milan signs Wefox as its first-ever official back-of-shirt partner
AC Milan has announced new partnership with wefox, which sees the leading European insurtech become the Club’s Official Insurance Partner and its first-ever Official Back-of-Shirt Partner, joining the Rossoneri’s roster of Premium Partners. As part of the agreement – and a first historic time for AC Milan – the wefox logo will feature on the […]
DAZN signs partnership with US-based Buzzer
DAZN Group, the global sports entertainment company announced a new U.S. partnership with Buzzer, the new mobile platform delivering short-form access to the best moments in live sports, which will kick off with live boxing content. The deal marks Buzzer’s first partnership with a multi-sport streaming platform, underscoring Buzzer’s commitment to serving varying fan […]
FIFA World Cup Qatar 2022 names Claro as regional supporter
Telecommunications provider Claro has been unveiled as a Regional Supporter of the FIFA World Cup Qatar 2022™. The agreement spans South America and covers fixed-line and wireless telecommunication services, as well as wireless telecommunication end-user services, in Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay. As a Regional Supporter, Claro will leverage […]
Bayer 04 Leverkusen signs Castore as kit partner until 2027
Bayer 04 Leverkusen have signed the British premium brand Castore as a kit partner until 30 June 2027 . Castore will supply kit for the Werkself and the women’s and youth teams at Bayer 04. In addition, Castore will also launch a Black and Red leisure range and have a presence as a partner […]