Nike continues to accelerate its digital transformation with the introduction of Nike Rise: a first-of-its-kind Nike store concept that responds to the pulse of sport in a Member’s city. With the consumer at center and bolstered by a Member-first approach, the first Nike Rise door, Nike Guangzhou, curates a 1-to-1, personalized shopping journey that connects […]
WTT signs strategic partnership with IMG
World Table Tennis (WTT) has entered into a broad, long-term strategic partnership with IMG, a global leader in sports, fashion, events and media. The extensive alliance, which commences in January 2021, includes global media rights development and distribution, production oversight of WTT events, betting data and streaming rights for IMG Arena, non-exclusive sponsorship representation, as […]
LaLiga partners Mediapro to enhance viewing experience on Facebook Watch in India
LaLiga has partnered with Mediapro to enhance the viewing experience for the Indian Subcontinent on Facebook Watch. Given the security and mobility restrictions and the impossibility for both presenters and the show’s other pundits traveling to Barcelona, the programme had to reinvent itself through a group video call, mixing the three signals and creating a […]
Real Madrid partners KOK Sports to develop unique content
Real Madrid and KOK Sports have signed an agreement that will see the Asian firm become the new official regional sponsor for the betting sector in Asia from the 2020/21 season. The partnership between Real Madrid and KOK Sports, a leader in the entertainment industry, will run for the next three seasons (2020/21, 2021/22 and […]
Instagram rolls out ‘Reels’ in India to capture the space left by TikTok
To capture the vacant space left post TikTok exit, Instagram has rolled out Reels — a feature that allows users to create short-form videos (up to 15 seconds long) set to music or other audio to its user base in India. The Facebook-owned service first began testing Reels, which has been widely referred as “TikTok […]
Uber unveils boat service in partnership with Thames Clippers
Uber has unveiled its permanent commuter boat service, launching in London with Thames Clippers. As part of the deal, branded Uber Boats will travel from piers along the Thames from Putney to Woolwich, available in the Uber app. Passengers can book tickets via the app, and then scan a QR code to board the Uber […]
FuboTV secures over $20m of financing from Credit Suisse
OTT platform FuboTV has entered into a Purchase Agreement with Credit Suisse Capital LLC to which fuboTV sold 2,162,163 shares of the Company’s common stock at a purchase price of $9.25 per share, for an aggregate purchase price of $20,000,007.75. To date in 2020, fuboTV has strengthened its balance sheet with over $46 million in […]
Euroleague Basketball launches digital transformation fund
Euroleague Basketball has launched a new Digital Transformation Fund aimed at supporting Turkish Airlines EuroLeague clubs in projects that allow them to undertake a step forward in their digital transformation journey. The fund is intended to help clubs carry out projects that will have a positive financial impact and solve some of the current digital […]
Joel Seymour-Hyde, MD Octagon UK on overcoming Covid-19 challenges, upcoming campaigns & importance of diversity
Joel Seymour-Hyde, currently Octagon’s UK head has spent more than a decade at the company. Octagon is one of the world’s largest sports marketing agencies with over 30 years in sports marketing, sponsorship and athlete & talent and boasts of clients like Liverpool FC, adidas, MasterCard, Paddy Power among others. Joel spoke with The Playknox […]
Ceará names EstadiumBet as the new master sponsor until 2021
Brazilian club Ceará has partnered with EstadiumBet, an online betting platform until December 2021. As part of the partnership, it will stamp its brand on the master space of game, training, travel uniforms, as well as inserts on the backdrop of collective interviews and field signs. President Robinson de Castro said: “Even in a time […]