China being the epicenter of the pandemic Covid-19, the sports industry there is worst affected. The success of Tokyo Olympics has brought hope for China which has an ambition to make sports a $770 billion industry by 2025. The Playknox spoke with Greg Turner, Founder & Managing Director of Shenzhen High Performance Event Management to […]
Liverpool FC makes Sonos as official sound partner
Liverpool FC and Sonos, the world’s leading sound experience brand, have signed a multi-year agreement which will welcome Sonos as the official sound partner to the Reds. The global deal is Sonos’ first sports partnership and will look more deeply at the intimate connection between fans and the sound of sport, as well as creating […]
AC Milan names Bitmex as first-ever official sleeve partner
AC Milan and BitMEX, one of the world’s leading crypto derivatives platforms have announced a multi-year partnership that will see BitMEX become the first-ever Official Sleeve Partner and the Official Cryptocurrency Trading Partner of the Rossoneri. The BitMEX brand will feature on the sleeve of both the men’s and women’s team playing kit in […]
LaLiga partners KORE Software to support its global growth
LaLiga has selected KORE Software to optimize its approach to partnership and activation management and support its global growth. Home to many of the world’s most famous clubs including Real Madrid, Atlético Madrid, and FC Barcelona, LaLiga is not only heralded for its success as the top league in Europe, but also for its […]
Chennaiyin FC ropes in Nivia as official kit partner
Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) have signed the country’s leading sports brand Nivia as the official kit partner on a multi-year deal, starting from the 2021-22 season. Nivia has strong footprints in the football ecosystem in India as well as Asia and is one of the most trusted when it […]
Chelsea FC strikes three-year partnership with Parimatch Tech
Chelsea Football Club has signed a three-year partnership with the international tech and betting company… Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with Chelsea for the next three seasons. Parimatch will use […]
Getir joins Tottenham Hotspur as official global partner
Tottenham Hotspur have agreed a three-year partnership with Getir, the pioneer of ultrafast grocery delivery. Getir is to join the Club as an Official Global Partner. The new agreement caps a very busy year for Getir. Despite only launching in the UK in January, Getir already delivers groceries in minutes across London, Birmingham, Manchester, Brighton, […]
Tour of Britain names Tiki Tonga as official coffee partner
Specialty coffee roaster Tiki Tonga have been appointed as the Official Coffee Partner of the Tour of Britain and Women’s Tour, Britain’s leading procycling events. Cycling and coffee literally go ‘cup in hand’ and Tiki Tonga Coffee specialises in producing the best coffee for active people. A mixture of performance and social blends, expertly […]
Birmingham City FC strikes blockchain partnership with Ultimo GG
Birmingham City FC have entered the eSports and blockchain realm with Ultimo GG partnership. This partnership will see Blues and Ultimo GG collaborate to launch a number of esports initiatives over an initial two-year term; including an esports platform, an esports team and a number of esports events for players of all abilities, with finals […]
RCD Espanyol names DIGI as official sponsor until 2023
DIGI, the telecommunications operator of the multinational DIGI Communications, and RCD Espanyol de Barcelona have signed an agreement whereby the operator becomes the Club’s official sponsor for the 2021/2022 and 2022/2023 seasons. The presentation of the agreement was held today at the RCDE Stadium and was attended by the CEO of DIGI Spain, Marius Varzaru, […]