AC Milan and Nexen Tire , one of the world’s leading tire manufacturers have announced a new partnership that sees the South Korean brand become the Club’s new Tire Partner in the Italian market. The two brands share a solid system of values, from innovation as a distinctive sign to meet the needs of Rossoneri fans […]
Norwich City FC signs regional deal with Coder Agency
Norwich City Football Club has announced a new regional partnership with Coder Agency. Coder Agency is a full-service digital marketing agency based in Norwich. The team at Coder combines strategic SEO, expert content marketing and web design to create highly effective campaigns that achieve meaningful results. Coder Agency expertly offers a wide range […]
Liverpool FC signs ThinkMarkets as official global trading partner
Liverpool FC has signed global online trading broker ThinkMarkets as its new official global trading partner. With offices in London, Melbourne, Dubai and Tokyo, along with hubs in the Asia-Pacific region, Europe and South Africa, ThinkMarkets will work with the club to bring quick and easy access to a wide range of financial trading markets […]
Greg Turner: “International organisations looking to expand in China need to tell stories that connects with China and aligns with the government’s plans”
China being the epicenter of the pandemic Covid-19, the sports industry there is worst affected. The success of Tokyo Olympics has brought hope for China which has an ambition to make sports a $770 billion industry by 2025. The Playknox spoke with Greg Turner, Founder & Managing Director of Shenzhen High Performance Event Management to […]
Liverpool FC makes Sonos as official sound partner
Liverpool FC and Sonos, the world’s leading sound experience brand, have signed a multi-year agreement which will welcome Sonos as the official sound partner to the Reds. The global deal is Sonos’ first sports partnership and will look more deeply at the intimate connection between fans and the sound of sport, as well as creating […]
AC Milan names Bitmex as first-ever official sleeve partner
AC Milan and BitMEX, one of the world’s leading crypto derivatives platforms have announced a multi-year partnership that will see BitMEX become the first-ever Official Sleeve Partner and the Official Cryptocurrency Trading Partner of the Rossoneri. The BitMEX brand will feature on the sleeve of both the men’s and women’s team playing kit in […]
LaLiga partners KORE Software to support its global growth
LaLiga has selected KORE Software to optimize its approach to partnership and activation management and support its global growth. Home to many of the world’s most famous clubs including Real Madrid, Atlético Madrid, and FC Barcelona, LaLiga is not only heralded for its success as the top league in Europe, but also for its […]
Chennaiyin FC ropes in Nivia as official kit partner
Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) have signed the country’s leading sports brand Nivia as the official kit partner on a multi-year deal, starting from the 2021-22 season. Nivia has strong footprints in the football ecosystem in India as well as Asia and is one of the most trusted when it […]
Chelsea FC strikes three-year partnership with Parimatch Tech
Chelsea Football Club has signed a three-year partnership with the international tech and betting company… Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with Chelsea for the next three seasons. Parimatch will use […]
Getir joins Tottenham Hotspur as official global partner
Tottenham Hotspur have agreed a three-year partnership with Getir, the pioneer of ultrafast grocery delivery. Getir is to join the Club as an Official Global Partner. The new agreement caps a very busy year for Getir. Despite only launching in the UK in January, Getir already delivers groceries in minutes across London, Birmingham, Manchester, Brighton, […]