AC Milan and Nexen Tire , one of the world’s leading tire manufacturers have announced a new partnership that sees the South Korean brand become the Club’s new Tire Partner in the Italian market.
The two brands share a solid system of values, from innovation as a distinctive sign to meet the needs of Rossoneri fans and Nexen Tire customers, to the ability to define trends in their respective sectors. Passion and commitment represent further important values at the base of the new partnership. Passion for competition and for the Rossoneri colors, always placing people at the center of everything, as expressed in Nexen Tire’s new corporate slogan, “We Got You”.
As part of the new partnership, Nexen Tire aims to consolidate its presence on the Italian market thanks to visibility at the San Siro Stadium and online, as well as through collaboration with a solid and world-renowned brand such as AC Milan. The South Korean tire manufacturer is also committed to strengthening the relationship with its customer base through exclusive product giveaway activities and Rossoneri-related experiences.
Casper Stylsvig, Chief Revenue Officer of AC Milan , commented: “We are delighted to welcome Nexen Tire to our family of Partners. Given the authentic harmony, vision and mission common to the two brands, I am convinced that AC Milan and Nexen Tire they will be able to create this partnership on the basis of shared values such as passion, innovation and commitment. “
“We have joined forces with AC Milan, a fantastic club with exceptional players, and we are looking forward to this successful partnership. We are thrilled for the start of the new season,” said John Bosco Kim, Senior Vice President of Nexen Tire Europe . “Thanks to this new cooperation, Nexen Tire wants to develop innovative projects such as the inclusion of the new marketing and communication packages developed together with AC Milan in our customer partnership program” .