McLaren Racing has announced Medallia, the global leader in customer and employee experience, as the Official Feedback Partner for the McLaren Formula 1 team for the 2021 US Grand Prix this weekend. As Official Feedback Partner, Medallia brings its expertise in capturing customer and employee insights for the team. Launching this week at the […]
NBA signs Google Pixel as official fan phone partner
Google and the National Basketball Association (NBA) have announced a multiyear marketing and technology partnership that will see Google Pixel become the Official Fan Phone of the NBA, NBA G League and NBA 2K League. As part of the deal, Google Pixel will become the first-ever presenting partner of the NBA Playoffs with integration […]
FIH extends partnership with Polytan until 2024
The International Hockey Federation (FIH) and Polytan, a member of Sport Group has announced an extension to their long-standing worldwide hockey partnership through to 2024. In response to the partnership’s recent success delivering climate positive turfs for Tokyo 2020 (made from 60% sugar cane), the extension is designed to ensure hockey becomes a leader […]
Lakers name DWS as official global investment sponsor of the team
The Los Angeles Lakers and DWS have announced a multi-season global sponsorship agreement making DWS the Official Global Investment Sponsor of the team. DWS is one of the leading asset managers and is geared for further growth around the globe, with 1.1 trillion dollars of assets currently under management. The sponsorship will include […]
NFT platform Rario strikes partnership with Abu Dhabi T10 cricket tournament
Cricket-based NFT platform Rario has signed a new partnership with the Abu Dhabi T10 cricket tournament. This is Rario’s third partnership agreement of its kind, having already associated with the Hero Caribbean Premier League and the Lanka Premier League as official partners. The Abu Dhabi T10 is scheduled to be held from 19th […]
England Rugby extends kit partnership with Umbro until 2028
Umbro, the Official Technical Kit Partner of England Rugby to continue until 2028. For the first time in the professional era of the women’s game, a bespoke England Women’s Rugby kit has been developed, by Umbro. Continuing the commitment by Umbro to champion the Women’s game, the English brand worked in collaboration with the […]
Formula E renews partnership with Bosch until season 10
Formula E and Bosch have agreed a new, multi-year partnership to continue showcasing the German manufacturer’s sustainable mobility solutions. Having worked closely with Formula E since first announcing their partnership in Season 4, Bosch has committed to sharing its expertise as an Official Partner of the ABB FIA Formula E World Championship through Season 10. […]
Odisha FC signs partnership with India Business Group to expand commercial relationships in the UK
Odisha Football Club has just signed a historic deal with British-based India Business Group (IBG) to cement further commercial relationships between India and the UK. The memo of understanding (MOU) means both the club and IBG will work towards better health, social and economic benefits for Odisha’s diverse communities. “This is truly exciting […]
PGA UK signs Therabody as Principal Partner
The Professional Golfers’ Association has announced that Therabody, the global wellness innovator and the creator of Theragun, has joined its official partnership programme as a Principal Partner. As a Principal Partner, Therabody will join an elite group of businesses that represent the highest level of partnership with The PGA. They are leaders in their business […]
Indian Super League enters NFT segment with Terra Virtua deal
India’s premier football league, Hero Indian Super League (Hero ISL) has signed a landmark partnership with London-based Terra Virtua Limited to launch its exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season. Launched in 2017, Terra Virtua is an entertainment-focused collectibles platform. Using blockchain technology, it provides utility by allowing collectors […]