The Los Angeles Lakers and DWS have announced a multi-season global sponsorship agreement making DWS the Official Global Investment Sponsor of the team. DWS is one of the leading asset managers and is geared for further growth around the globe, with 1.1 trillion dollars of assets currently under management. The sponsorship will include […]
NFT platform Rario strikes partnership with Abu Dhabi T10 cricket tournament
Cricket-based NFT platform Rario has signed a new partnership with the Abu Dhabi T10 cricket tournament. This is Rario’s third partnership agreement of its kind, having already associated with the Hero Caribbean Premier League and the Lanka Premier League as official partners. The Abu Dhabi T10 is scheduled to be held from 19th […]
England Rugby extends kit partnership with Umbro until 2028
Umbro, the Official Technical Kit Partner of England Rugby to continue until 2028. For the first time in the professional era of the women’s game, a bespoke England Women’s Rugby kit has been developed, by Umbro. Continuing the commitment by Umbro to champion the Women’s game, the English brand worked in collaboration with the […]
Formula E renews partnership with Bosch until season 10
Formula E and Bosch have agreed a new, multi-year partnership to continue showcasing the German manufacturer’s sustainable mobility solutions. Having worked closely with Formula E since first announcing their partnership in Season 4, Bosch has committed to sharing its expertise as an Official Partner of the ABB FIA Formula E World Championship through Season 10. […]
Odisha FC signs partnership with India Business Group to expand commercial relationships in the UK
Odisha Football Club has just signed a historic deal with British-based India Business Group (IBG) to cement further commercial relationships between India and the UK. The memo of understanding (MOU) means both the club and IBG will work towards better health, social and economic benefits for Odisha’s diverse communities. “This is truly exciting […]
PGA UK signs Therabody as Principal Partner
The Professional Golfers’ Association has announced that Therabody, the global wellness innovator and the creator of Theragun, has joined its official partnership programme as a Principal Partner. As a Principal Partner, Therabody will join an elite group of businesses that represent the highest level of partnership with The PGA. They are leaders in their business […]
Indian Super League enters NFT segment with Terra Virtua deal
India’s premier football league, Hero Indian Super League (Hero ISL) has signed a landmark partnership with London-based Terra Virtua Limited to launch its exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season. Launched in 2017, Terra Virtua is an entertainment-focused collectibles platform. Using blockchain technology, it provides utility by allowing collectors […]
Real Madrid renews Sanitas partnership until 2024
Real Madrid and Sanitas have renewed their collaboration agreement for the next three seasons, up until the 2023/24 campaign. The link-up will see the company, which specialises in health and well-being services, continue to offer our players medical assistance. Sanitas provides the members of the football and basketball first teams all of the […]
Virat Kohli joins Hyperice as an athlete-investor
Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy have announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its […]
Discovery Sports secures Laver Cup rights until 2030
Discovery Sports has secured a ten-year agreement to show the Laver Cup exclusively for viewers across Europe* from 2021 to 2030, further expanding its comprehensive world-class tennis offering. Coverage of the Laver Cup will be scaled to the widest audience across Europe via Discovery’s portfolio of channels and digital platforms including via Eurosport and […]