Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”

Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]

Tottenham Hotspur signs Hyperice as official recovery technology supplier

Tottenham Hotspur have signed a new partnership with Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology. Hyperice will become the Official Recovery Technology Supplier for both Tottenham Hotspur and Tottenham Hotspur Women. To kick-off the partnership, all first team players and coaching staff for both men’s and […]

Bundesliga strikes deals with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca in Mexico

Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed deals with four broadcasters in Mexico, making the Bundesliga and Bundesliga 2 widely available to fans throughout the country and highlighting the importance of the market to its broadcast strategy. The four deals, with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca, […]

IQONIQ adds LaLiga to its portfolio

LaLiga and IQONIQ have reached a global licence agreement to include LaLiga content and information on the IQONIQ platform, which is aimed at encouraging fan engagement in the world of sports and entertainment. The main beneficiaries of this licence agreement will be fans around the world, who will have the latest information from LaLiga accessible […]

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