Rugby League World Cup 2021 (RLWC2021) has launched its official online shop via a new ‘This is Real’ marketing campaign, which sees the first range of merchandise products available for fans. The campaign puts rugby league fans at the centre of the tournament, using real supporters and players from across the game, including representatives from […]
NFL signs Postmates as official on-demand food delivery partner
The National Football League and Postmates, have entered into a multi-year sponsorship agreement making Postmates the first official on-demand food delivery partner of the NFL. Postmates is also an official sponsor of NFL premier events including the Super Bowl, Pro Bowl and Draft, to name a few. “People across the country aren’t just ready to […]
Borussia Dortmund signs a five-year deal with DEW21
Borussia Dortmund (BVB) has named Dortmunder Energie- und Wasserversorgung GmbH (DEW21) as its premium partner. All BVB fans and Dortmunders can look forward to joint activities that will bring the partnership to life. The sponsorship term is five years. Heike Heim, chairwoman of the DEW21 management board, explains: “With the premium partnership with BVB we […]
IPL adds credit card payment platform CRED to its roster of sponsors
IPL has now added CRED, a Bangalore based credit card bill payment platform as its latest partner after Dream11 and Unacademy. CRED will jointly sponsor the 13th edition of the Indian Premier League 2020. The 13th IPL is scheduled to be held in UAE from September 19 to November 10. As per an official statement, […]
The FA unveils new Emirates FA Cup brand
The Football Association [The FA] has unveiled a new look for the Emirates FA Cup, the world’s oldest domestic cup competition. The new Emirates FA Cup brand is designed to celebrate the competition’s rich heritage and tradition with a fresh and premium look to be implemented across digital, print, physical and broadcast. The rebrand, which […]
Paralympics GB partners Papa John’s ahead of Tokyo 2020
Papa John’s has announced that it will become a partner of ParalympicsGB, as the team prepares for the rescheduled Paralympic games next summer in Tokyo. With the partnership lasting until the end of 2021, the brand will lend its support by fundraising and joining three incredible athlete ambassadors, David Weir, Alfie Hewett and Alice Tai […]
Fanatics partners Rebel to expand licensed sports merchandise in Australia
Fanatics, the global leader in licensed sports merchandise has teamed up with Rebel, Australia’s leading retailer of sporting equipment, apparel and footwear and signed an innovative new deal that will provide sports fans across Australia with access to the most comprehensive range of licensed sports merchandise available anywhere in the country. Australian sport fans are […]
Uber Eats joins forces with PayPay in Japan
Uber Eats has joined forces with PayPay Mini App in Japan. As part of the partnership, Uber Eats has been added to the lineup of PayPay mini apps. This allows users to complete orders to payment within the PayPay app. The PayPay mini app allows customers to use the functions provided by other apps, such […]
LOSC and Winamax extend partnership for two more seasons
LOSC and Winamax have strengthened their partnership for two additional seasons. Always present on the shorts, whether at home or away, Winamax will also be displayed at the Pierre Mauroy Stadium as well as at the Domaine de Luchin through LED visibility, signage and enhanced interview signage. Beyond this visibility, the sports betting site will […]
Shuttlerock and TikTok join forces in a creative partnership
Shuttlerock has been recognized as an official TikTok Creative Partner, among the first in a new partnership program developed by the short-form video platform. The new partnership will enable brands of all sizes to produce high-quality video ads that appeal to TikTok’s unique and highly engaged audience. Shuttlerock not only transforms existing assets – such […]