BT Sport is to broadcast live and exclusive coverage of the Spanish Super Cup 2021/22, an annual football competition featuring last season’s winners and runners-up of Spain’s La Liga and the Copa del Rey. Presented by Lynsey Hipgrave alongside Rio Ferdinand and Joe Cole, BT Sport’s coverage of this season’s tournament will be contested […]
Fanatics to acquire Topps Sports & Entertainment for $500m
Fanatics, the world’s largest seller of licensed sports apparel is all set to acquire the Topps trading card business currently valued at $1.6 billion. As per Sportico, Michael Rubin’s company is paying nearly $500 million to buy Topps Sports & Entertainment, the business unit that includes physical cards and digital collectibles, according to the […]
Paris 2024 signs The Randstad France group as official supporter
The Randstad France group becomes Official Supporter of Paris 2024. With its subsidiaries Randstad, Expectra, Monster and Randstad Risesmart, the group will support the recruitment and reclassification of the teams of the Organizing Committee for the Paris 2024 Olympic and Paralympic Games. The Randstad France group is providing Paris 2024 with its expertise in […]
Vlad Marinescu, President of IESF on why esports is a sport
Vlad Marinescu was re-elected as International Esports Federation (IESF) President in 2020 and since then is tirelessly working towards uniting the global esports community. Vlad is also United States Esports Federation President, as well as chief media and marketing officer of International Judo Federation. The Playknox spoke with him on various aspects. Excerpts: […]
Angel City FC signs Crypto.com as official cryptocurrency and NFT partner
Crypto.com, the world’s fastest-growing cryptocurrency platform, announced alignment with Angel City Football Club (ACFC) as a founding partner and the team’s official cryptocurrency and NFT partner. Deepening their relationship with Los Angeles and LA sports fans, the partnership is the first direct sponsorship of a professional women’s sports team by a major cryptocurrency platform. […]
Professional Triathletes Organisation adds Meta’s Peter Hutton to its Board of Directors
The Professional Triathletes Organisation has appointed Peter Hutton, Director of Sports Partnerships at Meta, to its Board of Directors. In Hutton’s Silicon Valley based role at Meta, he is in charge of the company’s sports strategy and partnerships worldwide, helping rights holders, broadcasters, agencies, athletes and producers leverage and make the most from Meta’s […]
FIFA signs Visa as the first global women’s football partner
FIFA has announced Visa as the first Global FIFA Women’s Football Partner to come on board under the newly launched commercial partnership structure, which comes into effect in 2023. The new opportunities afforded under the revamped structure highlight the commitment of both parties to making football truly global and supporting the growth and development […]
Birmingham 2022 adds new MTD, SLX as new sponsors
The Birmingham 2022 Commonwealth Games continues to grow its list of industry leading sponsors, who are already working hard to supply equipment, services, and systems to a safe and successful Games. Two new providers and a new supplier join Birmingham 2022 at a critical time, less than eight months away from the start of […]
UEFA to inspire, activate and accelerate collective action to respect human rights with new strategy
UEFA has announced the launch of its innovative Football Sustainability Strategy 2030 – ‘Strength through Unity’, a long-term commitment by UEFA. Through its new strategy, which will run until 2030, UEFA wants to inspire, activate and accelerate collective action to respect human rights and the environment within the context of European football. However, UEFA […]
NFL grants 18 teams access to 26 International Home Marketing Arena to build their global brands
NFL has announced that 18 teams have been granted access to 26 International Home Marketing Areas (IHMA) across eight different countries. This ground-breaking, new initiative grants clubs access to international territories for marketing, fan engagement and commercialization as part of an important, long-term, strategic effort to enable clubs to build their global brands while […]