NBA team Washington Wizards have struck a deal with 1Sec Inc. in Japan to put their digital human influencer Liam Nikuro inside the NBA bubble to have virtual adventures in Orlando associated with the team. The Wizards will also expand content on their Japanese social platforms with game content and interactive contests. The team will […]
Estrella Damm, Swing Index and Porsche lend support to UK Swing
Estrella Damm, Swing Index and Porsche are the latest European Tour partners to lend their support to the six-event UK Swing, which continues with the Hero Open at Forest of Arden Marriott Hotel & Country Club this week. Estrella Damm, title sponsor of the Andalucía Masters – the first event to take place in continental […]
Peter Moore to step down as LFC CEO, Billy Hogan to assume role from September
Peter Moore will step down as Liverpool FC’s chief executive officer at the end of August, following a successful three-year contract overseeing the club’s off-pitch business operations. Moore left the UK permanently in 1981 for the United States and enjoyed a successful career at Sega, Reebok, Microsoft and EA. He returned to the UK in 2017 […]
Notts County FC partners Cadbury to help Covid-19 affected local businesses
Cadbury has signed a sponsorship agreement with the oldest professional football club in the world, Notts County Football Club. The deal differs from most in the industry as Cadbury will donate its advertising opportunities from the partnership to local Nottingham based businesses most affected by the pandemic. By amplifying local businesses who are in need […]
Yahoo Sports partners NBA to virtually bring fans inside the Disney bubble
Yahoo Sports has partnered with the NBA to virtually bring fans inside the Disney bubble. The partnership, in coordination with virtual reality production company RYOT, will transport fans inside the ESPN Wide World of Sports Complex for 13 seeding games between now and mid-August, via Oculus devices. The experience will include integrated fantasy basketball and […]
NBA names Hyperice as official recovery technology partner
Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology, and the National Basketball Association (NBA), have signed a multiyear partnership that makes Hyperice the Official Recovery Technology Partner of the NBA. Tipping off the partnership during the NBA Restart in Orlando, Hyperice will provide NBA players with access […]
Formula 1 partners with YouTube to livestream the 2020 Eifel Grand Prix in Germany
Formula 1 has partnered with YouTube to Livestream the 2020 Eifel Grand Prix in Germany, Nürburgring 9-11 October, 2020. The partnership will see Formula 1 and YouTube livestream the Eifel Grand Prix in Germany as a social media exclusive on the Formula 1 YouTube Channel in select European territories on Sunday 11 October, 2020. Fans […]
NHL names KitKat as the official chocolate in Canada
The National Hockey League has signed a multi-year partnership with food and beverage company Nestlé Canada, which names KitKat the official chocolate of the league in Canada. As part of the deal, Nestlé Canada will be given the ability to create content and activate at marquee NHL events, including the Winter Classic, All-Star Weekend, Stanley […]
Lewis Wiltshire appointed as Mailman EMEA CEO
Lewis Wiltshire, former Twitter head of sport and BBC Sport editor, has been appointed as the new CEO of Mailman EMEA and Seven League, Europe’s leading digital sports agency & consultancy and part of the global Mailman Group. Richard Ayers, founder and current CEO of Seven League, will remain with the organisation as Chairman. Mailman, […]
Real Madrid most valuable club brand with $1.64bn, says research
Spanish giants Real Madrid is the most valuable football club brand with €1.42 billion ($1.64 billion) in the world, according to an independent valuation consultancy firm’s report. Real Madrid’s value dropped 14% in 2020 versus the last year due to the novel coronavirus pandemic, said Brand Finance’s report, which includes most valuable and strongest brands. […]