Indian swimmer Anshul Kothari: “Media should broadcast national and international swimming events on TV or Apps to increase popularity of the sport”

Anshul Kothari is one of India’s most accomplished swimmer having represented India at Commonwealth Games 2010, Asian Games 2010, Asian Games 2014 and Asian Games 2018. In 2010, he became the first swimmer from Gujarat to have represented India at the Commonwealth Games and Asian Games. He has taken part in 32 National Championships.   […]

MasterChef India Winner Abinas talks about modernizing traditional cuisines, brand building & social media

MasterChef India winner Abinas Nayak quit his job at Infosys to pursue his passion for cooking. Native of Odisha, Nayak wants to travel around the country and document more indigenous recipes and present them in a modernized way. He spoke with Playknox about all his plans including the importance of branding and social media   […]

Olympian Manika Batra: “More brands should sponsor TT players as the sport is fast & exciting”

Manika Batra is the most exciting young talent in not just the Indian Table Tennis fraternity but globally as well. Batra led the Indian women’s team to a gold medal win in the final against four-time gold medalists and defending champions Singapore at the 2018 Commonwealth Games in Gold Coast, Australia. In an exclusive interview, […]

What COVID19 means for the global sporting realm: A Q&A with Prof. Simon Chadwick

Professor Simon Chadwick is a researcher, writer, academic, consultant and speaker with more than twenty-five years experience working across global sport. He has particular expertise working at the intersection of sport, business, politics and technology, specifically in a Eurasian context. Huffington Post identified him as being among the world’s top-30 most important sports marketers; The […]

Marketing maven Suhel Seth: “Agencies need to invest in innovation in their core business”

Suhel Seth is one of India’s most followed marketing and management gurus and is a highly-regarded columnist. We spoke to the marketing maven; author and actor about what the COVID19 situation means for the Indian advertising and marketing industry.    How adversely do you think COVID19 situation is going to affect the marketing and advertising […]

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