Earlier this year , ELEVEN SPORTS acquired New York-based global sports media and entertainment company Team Whistle, in a move that expands ELEVEN’s operations to North America and accelerates the Group’s plans to create a global sports media destination. Team Whistle creates and distribute engaging content experiences for today’s audiences, always playing in the positive […]
Jordan Brompton of myenergi on sponsoring the world’s most sustainable motorsport championship
In an exclusive interview for The Playknox, Jordan Brompton, co-founder and CMO of myenergi, discusses the company’s principal sponsorship of the XITE ENERGY RACING Extreme E team and explains how motorsport is supporting the global transition to electrification. Pioneer of the world’s first eco-smart electric vehicle (EV) charger, myenergi was founded in 2016 by […]
Erin McPherson of Verizon on partnership with ESPN for Edge Innovation Center & NFL 5G deal
Verizon, one of the world’s leading providers of 5G technology recently collaborated with ESPN for the launch of the ESPN Edge Innovation Center. Verizon also NFL announced a 10-year deal with NFL reportedly worth more than $1 billion. As part of the new pact, Verizon will be able to put its 5G brand on NFL […]
Apollo Tyres’ Satish Sharma on Manchester United partnership, eSports & looking beyond football
Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile. Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]
Greg Turner: “International organisations looking to expand in China need to tell stories that connects with China and aligns with the government’s plans”
China being the epicenter of the pandemic Covid-19, the sports industry there is worst affected. The success of Tokyo Olympics has brought hope for China which has an ambition to make sports a $770 billion industry by 2025. The Playknox spoke with Greg Turner, Founder & Managing Director of Shenzhen High Performance Event Management to […]
Marcus Höfl, Founder MHM: “We will strongly invest in eSports and blockchain”
Marcus Höfl has been in the sports business for over 20 years and is the founder of Marcus Höfl Management – MHM Majors. He markets personalities and events in an international environment and manages the global activation of sponsorship partnerships and sports investments. The main areas of activity are the areas of Olympic summer / […]
Former Walt Disney Co-Executive Rob Thompson : “We have our eyes on how athletes are leveraging social channels to build a community”
The Playknox spoke with Rob Thompson, Founder of a non-profit association GamePlanU connecting early-mid stage sports innovators, industry executives, future leaders and Angel investors. He has also authored books “Land A Dream Job If Dad Doesn’t Own The Team” an Amazon #1 New Book release in 2018, and published ” Sports Dream Job Playbook” helping […]
Amrit Kumar of Zilliqa: “Our co-created NFT collection featuring James Rodríguez, Diego Costa among others with Polaris will bring footballers monetisation opportunities for their own personal brands”
NFT (Non-Fungible Token) have become the latest rage globally. NFTs are digital assets that serves as a secure record of ownership for an item or collection of items, stored on select blockchain. Zilliqa is a public blockchain platform best known for its early implementation of sharding, a scaling solution that breaks transaction validating nodes in […]
iWorkinSport founder Joao Frigerio: “Make sure you acquire the right skills for the type of job you’d like to have”
COVID-19 has wreaked havoc across the globe and sports is one of the worst affected industry. However, things are slowly improving as the world is opening up. We spoke with founder of iWorkinSport founder Joao Frigerio to find out the challenges of the sports job sector, diversity among other things. What promoted you to […]
Indian Stand-Up Comedian Aravind SA on his recent gigs, being a Leeds United fan and mental health
Aravind Subramaniam, known by his stage name Aravind SA, is an Indian stand-up comedian. He initially worked as an assistant director in the film Arrambam (2013). He was voted one of the most desirable men in Chennai by the Times of India in 2018. His most recent stand-up comedy tour, I Was Not Ready Da, […]