Premier League clubs withdraw gambling sponsorships to reduce gambling advertising

Premier League clubs have collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.   The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media […]

Formula 1 signs promotional deal with Paramount+

Formula 1 and Paramount+ have signed a multi-year promotional deal that will see the subscription service become an Official Partner of Formula 1, following a successful sports and entertainment collaboration between the iconic brands last season.   The partnership, which reiterates F1’s commitment to exploring new fan engagement opportunities, will see the streamer’s popular content […]

Iris Córdoba of Microsoft’s Global Sports Innovation Center on ensuring women’s visibility in the sports tech industry

The Global Sports Innovation Center (GSIC) powered by Microsoft is based in Madrid and in Singapore and it’s a non-profit association that has been promoted by Microsoft since 2015. They recently launched a manifesto titled  GSIC for Women’s Visibility in the Sports Industry to empower women in sport by ensuring their visibility in the sports […]

Fanatics expands in Italy with EPI acquisition

Fanatics, a leading global digital sports platform, completed its acquisition of EPI, a leading Italian sports merchandise company that operates the official online and retail stores of several top Italian football clubs and international sports brands.   EPI, which is based in Milan and will soon be re-branded as Fanatics Italy, provides full end-to-end eCommerce, […]

WSC Group and Infront partner for digital activations

WSC Group, the owner of the TCR rights and technical regulations, and Infront have entered a partnership focused on the digital activation and distribution of content around TCR competition. The project will see Infront Lab manage digital content strategy and distribution through Content X, its cutting-edge sports content automation solution, enabling distribution of automatically generated […]

Sportsbreak.com signs year-long deal with Sporting Memories

Sports fan travel operator Sportsbreaks.com has announced a year-long partnership with the charity and social enterprise Sporting Memories in the UK.   The two organisations, connected by a passion for providing incredible experiences for sports fans to create memories, will work together to deliver several campaigns throughout 2023, raising much needed funds and awareness for […]

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